Contextual links are links which connect you to a relevant site within the body of the text. There are primarily three kinds of contextual links, namely: external links, internal links and reciprocal links. While external links (also called outgoing links) carry you to another website, internal links move you to a piece of content within the website. Reciprocal links are cases where two websites come to an agreement to link to each other. Backlinks refer to those links which refer to your website (these are also called inbound links).
The popularity of your website will be determined by how many backlinks refer to your website. Backlinks form a core brick in SEO as many search engines (particularly, Google) will give more merit to those websites, which are backed by many quality backlinks and rank them more relevant than others during a search query. When a website refers and sends the audience to your website, then it passes the link juice, which decides the rank of the article and also enhances authority of your domain.
How can you increase backlinks to your website? The trick with creating backlinks is that it is not the number of backlinks but their quality that decides how your SEO scores. In case you use paid services to attract links to your website, you could be penalised by Google Penguin’s algo. The best way to form quality backlinks to your website is by writing authoritative content, intelligent commenting and submission to web directories. The basic formula for success while producing outstanding content is to make your content relevant and precise, while providing the readers with a way to travel to other websites, which could give out detailed information on a subject. This is made possible through contextual links. By using contextual links, you link back to a website by placing it within a relevant context.
Here are ten ways in which contextual links form the best way to link back to a website:
1. With contextual links, there an increased awareness of your website is created (more so with reciprocal link building). The audience that visits the mentioned website will come across your piece on social media or through a search.
2. As your site receives more head counts, writers will be more liable to check out your website and include link backs to it in their pieces.
3. Your website can get in contact with the companies which are contextually mentioned in your content. Either your company could be mentioned on their content or your article included in their archive. This will bring you a backlink, which will positively impact your SEO.
4. Once your company gains some popularity, the social media shares will also increase gradually. Apart from the audience of your website and of the website mentioned, you will also grab eyeballs for your company through multiple social media platforms.
5. Adding contextual links to your content brings you greater credibility because you are ready to carry your content to authoritative sources. This shows that you have researched well and are ready to include them in your content.
6. By being able to connect to other websites, stand up for certain queries and provide particular answers, you show that your priority is not to put out answers to everything, but to direct your audience to the best places for getting the answers.
7. Your rankings will also improve as the experience of your readers is enhanced through well-corroborated content
8. As your content gets increasingly recognised, the traffic to your website will also increase.
9. Once the traffic to your website increases, you will encounter an increase in sales.
10. Most importantly, your reader becomes a loyal advocate of your services as you provide the most comprehensive network of data on the subject.
Now that we have covered why contextual links are the best way to link back to your website, here are five most important factors for building contextual links: consistent content development, promotion of content, social media shares, SEO and traffic absorption.
- Consistent content development: Make sure you post at least once a week. The main point is to produce content, which syncs with the current trends and focuses on bringing in not only links but potential customers also.
- Promotion of content: Once you have created authoritative content, you need to let it spread through the online world. Apart from optimising the content, make sure you categorise it and promote it across segments. For instance, recognise the different segments attracted to your website and promote content according to their inclinations.
- Social media shares: Plug in social buttons as calls-to-action on your posts. Make sure you post content, which has potential for interaction and also join conversations where your target audience resides.
- SEO: The best way to build contextual links is to create content, which can be searched for and found easily. Starting with accuracy of page titles (use of target keywords), the raging truth of SEO is that the length is taking a back seat while quality of content is driving the SEO. Make sure you have engaging ideas and credibility through links to authoritative sources.
- Traffic absorption: The ideal way to bring in new readers and potential clients is by becoming an active part of the readers’ community. If you’re writing on fashion, then become a part of forums, communities and blogs that are well-known. Make sure you do not simply add the link but include the link in a comment, which answers to queries/provides valuable information. In this way, you will lead readers from these external sources to your website.