Sumit Kumar

Google updates come and go, but keywords continue to remain the essential factor related to search engine optimisation. Here are some ways to carry out efficient keyword research for your website. 1. Stay with the times Keyword best practices changes over time, especially with every Google algorithm update. Keep abreast with what constructs “good” keyword practice by referring to the latest Google communication, and best practice advice from peers. For instance, with voice based search now becoming popular, natural language keywords or phrases, as one would use in normal conversation, are becoming more important that different or misspelled variants of the same keyword phrases. 2. Think like a Customer The nature of keywords evolves over time, but the basic method of keyword research remains the same – make a list of the relevant topics related to your business or product. Think like a customer, as to what words or phrases he/she would type when searching for the product. Start with broad “topic buckets” and narrow down to specific keywords. If you are into selling books, you could think of a few topic buckets such as “children’s books”, “action thrillers”, “detective novels”, “travel guides”, “cookery books”, and more, and then think of specific keywords. For instance, when people want to buy “action thrillers”, consider what they would search. Keywords such as “top action thriller novel 2016”, “Ken Follet”, etc., come into the frame. Make sure you have a mix of head terms and long tail terms. 3. Google is Your Friend You needn’t rely on your creativity or business expertise alone to generate a list of relevant keywords. Google is your friend. Take a look at the related search terms that appear when plugging in a keyword. Factor in the related search suggestions Google makes at the bottom of the page. You could also use a host of keyword research tools, paid and free, available online. These tools unearth various relevant keywords and variants, ranked in popularity and other factors, when you enter a specific topic. Again, Google is your friend in identifying the best tools from an almost infinite choice. 4. Benchmark It is always a good idea to find out what competitors are up to. The difficult way is to search for random yet related keywords in an incognito browser, to see the positions where competitors stack up. The easy way is to rely on tools such as SEMrush that generate reports that reveal the top keywords for the domain you enter. Do keep in mind that you don’t have to include something just because your competitor is doing it. You could use the insights to either gain one-up on competition, or focus on keyword niches that your competitors have ignored. 5. Analysis Subject the list of generated keywords to an analysis as to what would work best. The idea is to get an idea on the visits, rank, search volumes, difficulty, historical performance, traffic estimates, and other insights, for every potential keyword on the list. There are several tools available in the market for this purpose. A mix of Google AdWords Keyword Planner and Google Trends work well, as does several other highly potent tools. 6. Evaluate The cardinal rule in SEO is that nothing is set in stone. It makes sense to repeat the exercise once in a while, preferably every quarter, to see where your existing keywords stack up, and whether there are any new keywords you should be applying. We at Creative Ideaz offer comprehensive SEO solutions, including identifying and applying the best keywords related to your business. Contact us at 0845 0942153.