As a market leader within the vehicle rental industry across the Wolverhampton and West Midlands areas, Terminus Contract Hire wanted a website design Birmingham service that really matched the size and scope of their renowned brand name – Unfortunately this was something that their current website could no longer deliver.
Terminus came to Creative Ideaz to discuss a website rebuild with a view to attracting more customers from a wider variety of areas for their car and van rental services. After studying their current website performance and their sector in depth, we were able to develop a plan to achieve their business goals.
The Creative Solution
The first step was to identify exactly what the customers in the vehicle rental industry were searching for and to plan a means to deliver this to them in an intuitive yet attractive interface. We also planned a strategy to develop new area pages to target their core locations across the West Midlands to further build their customer base.
Our website design company Birmingham also redeveloped the booking process on the site to ensure a clear, consistent flow through the user journey, making sure all relevant information was requested in a simple, step-by-step process, without compromising on the end user experience.
The new and improved web design Birmingham service for Terminus Contract Hire has helped to truly bring the website up-to-date – Developed primarily with achieving a high conversion rate in mind, every element of the new design has been thoroughly crafted to ensure the maximum of ease for our customers to guarantee an increase in bookings.
The superior design combined with ongoing Search Engine Optimisation efforts have contributed to the continuously improving success of the company ever since the launch, helping to solidify the place of Terminus Contract Hire as the definitive provider of vehicle rentals in the Wolverhampton area.