Stitches of Bridgnorth is a family-run business established in 1991 to provide high-quality embroidered workwear. Having grown from strength to strength over the years, Stitches of Bridgnorth felt that their previous website was now outdated and no longer representative of their current, more corporate image.
Stitches of Bridgnorth came to Creative Ideaz with the vision for a web design Birmingham rebuild to reflect their much more professional outlook, as well as to display their comprehensive product range for all customers to browse and to place enquiries online. With this in mind, Creative Ideaz presented an action plan for how best to achieve this.
The Creative Solution
The challenge we faced with this project was regarding how to integrate the vast amount of product data we were presented with from a variety of sources into one single, manageable database alongside an easy-to-use content management system.
To achieve this, our website design company Birmingham carried out extensive data preparation and developed a custom import process to migrate a large amount of data into the website. This then required an extensive testing process to make sure that all data on the website was suitable for the purpose for both our client and the end users.
Since going live, the Stitches of Bridgnorth website has seen a considerable improvement – Not only is the new design a major step up to reflect the corporate branding of the company, but the optimisation of the website has worked wonders, with their website visitors increasing by 55% within just one month of the new web design Birmingham launched by us!
With a significant increase in both their online image as well as their website traffic, Stitches are seeing a rise in the number of enquiries and orders they are receiving and are enjoying the boost in business, as a result of yet another successful website design project from Creative Ideaz.