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How can we help to identify targeted keywords, which can generate better business?
Though this information is more limited and doesn’t have much in-depth insights that Google once did, using this tool will help us gain information into what people are typing into the search bar to find a web page. This will help understanding of the right tone and reasoning behind the search and then helps us think of what keywords we should use next.
Adding a Search Bar
Adding a search bar to your website or blog page will help us find out what term people are exactly searching for. Then, we can find a related topic that’s yet to be spoken about or a product that is popular can be featured on the homepage. It’s the perfect opportunity too find out what your viewers want to see, and then giving it to them.
Before anything we need to know your customer; clearly deciding your target audience and ideal customers enables us to be able to be more informed of what they want to see due to their interests. We’ll not only find valuable information about your customers but will find new keyword terms that they might be searching too.
Google’s Related Search
This handy information at the bottom of every search page shows us keyword terms that people are searching related to what you’ve searched. You can see other others search suggestions also when you start typing into the search bar and results show in a drop-down menu. A keyword tool which simplifies this is Ubersuggest; type in your word and it will suggest many other phrases you can use and if they are in high demand or not.
Google’s Keyword Planning
Inputting a URL into this handy tool shows us hundreds of terms that people use, talk about every day and we can view the most relevant keywords to push your business up the pages of Google. It will show us many long-tail phrases which we recommend using in blog posts so that when Google crawls the page it recognises the importance of them.