The Brief

Being a well-established brand nationally for block of flats insurance, Residentsline were starting to feel that their current website was outdated and not fully reflective of their company. They came to Creative Ideaz, website design Birmingham experts, with the vision to revamp their online image to bring it fully up-to-date and to improve the content to make it more user-friendly.

Our first audit of the current website revealed several issues that we highlighted as in need of correction, ranging from the menu structure, to the colour scheme of the website. Armed with a detailed plan of what we wanted to achieve with the website rebuild, we started work on the project.

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The Creative Solution

Knowing that a key requirement of the new Residentsline site was that they needed to be able to manage the content easily to keep the information up-to-date, we chose a highly popular Content Management System to build the website on top of and integrated a drag-and-drop page builder to ensure the client had as much control as possible.

Part of our web design company Birmingham planning was when we approached the project we wanted to improve the user journey on the website to make it more user-friendly, resolving a key problem with the previous version. We consolidated various pages and streamlined the menu structure so that customers could find the information they were seeking with the most ease.

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The Result

The new and improved Residentsline website design Birmingham has been a hit with the client and their customers alike. The improvements we made to the user journey have been very well received, and the usability of the Admin side has allowed the client much greater control over their website content.

Residentsline are also enjoying improvements with the visibility of their website since the launch, with their impressions increasing over 30% in the last 3 months, and sessions increasing by almost 50% over the course of the last year, leading to a boost in business for their services and brand name.

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