We’re pleased to share with you our latest awards from Google.
We’re big believers in continuous development and learning from the best companies in the world. That’s why we went to Google. For a business to succeed in 2016 you need to understand Google.
There are 2 trillion Google search annually — That’s 100 billion monthly searches This tells us two things. Firstly, people come to Google to find a solution to their problems. It’s their first point of call. Secondly, to succeed in online marketing you need to learn how to use Google to your advantage.
It’s what your competition are doing. If you don’t keep up with your competition, they’ll pass you and leave you far, far behind. Given these two points, we wanted to make sure our team were experts in all things Google.
This course allowed us insight into more advanced concepts including best practices for creating, managing and measuring search ad campaigns. Analytics Certificate Anything that lets you better understand your customer behaviour is crucial. So this was a no-brainer.
This course allowed us to understand how to gain advanced customer insights. AdWord Shopping This accreditation is awarded to people who understand the process of creating a Merchant Centre and creating and managing shopping campaigns.
AdWords Video Certification YouTube is the world’s second largest search engine, so it’s clear why this beast is important to understand. This certificate covered the advanced concepts, including best practices for creating, managing, measuring and optimising video advertising campaigns across YouTube and the web.