“The ability to speak does not make you intelligent.”
Qui-Gon Jinn, The Phantom Menace
More wisdom from a Jedi elder, this time in the form of a harsh comeback by Liam Neeson’s Qui-Gon Jinn, as a retort to the intellectually challenged Jar-Jar Binks (A fan favourite, of course!)
Although Qui-Gon’s words are intended literally in the first of the prequel movies, we see social media as a responsibility – And so can be taken in a double meaning, that the ability to speak to a wider audience via social media for business does not automatically validate any message posted online. Use this tool wisely, Padawan.