It’s never been more important for your business to have an online presence and have an effective digital marketing strategy in place to reach, enhance and grow your customer base. If your business isn’t online, then you are missing out on a whole world of potential customers.
Especially since over 87% of people in the UK made an online purchase in 2017. However, it’s not just about being online with your business, it’s about knowing how to be successful online. We’ve put together the ultimate guide on how to make your business successful online.
One of Google’s top ranking factors is user experience which includes the use of relevant and high-quality content. This means that they consider what you are writing in your social media posts, web page content, blogs, articles etc. and use this as a factor to rank you on their pages.
Below are some tips to enhance your content to help boost your business online.
80% of those who use the internet own a smartphone, and over 50% of mobile users say they wouldn’t recommend a business who has a poorly-designed mobile website. These statistics reflect how crucial it is that your website is mobile-friendly.
Below we listed some things you need to do to create an effective mobile-friendly website with a successful online presence.
Social media is crucial to any business nowadays. Over 90% of businesses use social media to promote their product or business, so if you are not one of them yet, then it’s something you should consider.