ISL Waste Services are a provider of Skip Hire and Waste Disposal services in and around the Birmingham area, who came to Creative Ideaz with the issue that, despite having recently had their website redesigned, they were still getting little to no business online – Prompting us to take a more in-depth at their new website.
At first glance the site was relatively well-designed – However upon closer inspection, it became clear that there had not been much in the way of planning or research to inform the design, resulting in a buggy, problem-laden website that did nothing to speak to its target audience or to encourage online conversions.
The Creative Solution
To resolve this issue, we set about with a plan to rebuild the entire website from scratch – Completely disregarding their problematic new design and going back to the core services of the business, to get a deeper understanding of their industry, their processes, and the wants and needs of both ISL Waste as well as their intended customers.
By gaining this insight into the unique selling points of the company as well as both the motivations and pain points of their target audience, we were able to craft an attractive website without compromising on functionality, ensuring our optimisation processes worked in harmony with our design skills to attain a high conversion rate.
The finished product of the ISL Waste web design project is an effective, successful website that both ourselves and our client can be truly proud of. A far cry from the inadequate website they were suffering from previously, our project benefitted from the detailed discovery phase we carried out prior to commencing design work to understand exactly what their customers were looking for.
The success rate of this new website build is significant – Since the launch, ISL Waste has grown to start offering a host of new services, a development that they could not have considered before the new website began to bring an increased amount of online business to them, allowing them to expand their company exponentially.