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2014 has been an eventful year for the Digital Marketing Arena. The industry has witnessed tremendous growth, strategic shifts, re-alignments, transformation and innovations. Here is a recap of the year with some useful statistics to help you for your marketing strategy for the coming year. The Good News • As many as 71% organizations planned an average of 27% increase in their digital marketing budget. • B2B content is most significant for customers. 57% of the purchase decision is made before a customer talks to a supplier • A total of $118 billion was spend on content marketing From the Industry Insiders • Surprisingly, 67% of B2B content marketers think that event marketing is the most effective medium • 46% of the population judge an organization’s credibility based on the website design • Landing page videos get 86% more conversions • The most effective form of content marketing is customer testimonials with a success rating of 89% • 34% of Fortune 500 organizations are active on blogging platforms Demographics • 67% of Google+ users are male • 89% of the population between 18-29 years are using social media • 43% of seniors between the age of 65 and more are active online Visual Marketing • 41% of all ecommerce traffic is on Pinterest as compared to 37% on Facebook • The top content category on Pinterest is Food with 57% user sharings • Use of Video increased by 73%. Video based posts generate 3 times more inbound traffic • Use of Infographics increased by 51%. Image based articles get 94% more views • Two-thirds of firms plan to increase spending on video marketing in the coming year Social Media • 91 out of the Fortune 100 companies use LinkedIn • Facebook is the number one Influencer for 47% of all Americans • 85% of B2B buyers look for information through social networks Predictions • 25% of the ad market in 2015 will go to internet advertising • 18% plan to increase marketing using Google+ • By 2020, 85% of customer organization relationships will be without human interaction Need help getting ready for 2015? At Creative Ideaz, we can help turn your business around by implementing our digital marketing know-how which includes social media marketing, SEO (search engine optimization), conversion optimization, and content marketing. References: