SEO marketing can be a confusing topic and it’s made worse with the amount of terrible information on the web. But we’re here to change all of that.
What’s the problem?
Our clients approach us and say, ‘We’ve heard that we just need regular content,’ but are frustrated that their SEO efforts haven’t succeeded. How many times have you read that ‘interlinking is key’, but been left thinking, what on earth is that? And don’t even get us started on ‘keyword stuffing’. We want to wave a magical wand to erase all of the low-quality ‘expert’ advice on the internet. But since we live in the real world, we decided to write this post. This is the guide that we wish someone had handed to us when we first began working with SEO.
What is SEO?
In our humble opinion, we think SEO comes down to 3 core principles:
1) Be heard — you must stand out among your competitors.
2) Understand customer needs and behaviour — know your customers’ pain points and what they want from you.
3) Create high quality content — produce content that outperforms anything else in your niche to establish yourself as an industry authority.
We’ve created this super-actionable list of 20 SEO marketing techniques that are tried and tested by us. For each of these points, we’ve provided you with clear examples that you can apply to your own SEO marketing. You can use the quality advice contained in this guide to kick-start your SEO efforts, or give your existing SEO marketing efforts a boost. If you apply just a few of these techniques to your website, you’ll see positive changes in your SEO rankings. Whether you know nothing about SEO, are just getting started, or are an SEO pro, we’re sure you’ll find something valuable in this guide.
#1. SEO is just about publishing regular content on your website, right?
WRONG! When we hear this advice we want to bang our hands on the table — repeatedly. It’s about having content that your audience wants to read. Never make the mistake of going past market re-search and not asking your customers about their pain points. Let’s take an example. Do you sell school lockers to local primary schools? Your first instinct may be to write content about how affordable your lockers are compared to the competition. But is this the biggest pain point the headteacher is facing? Maybe it’s the delivery process that’s more important. The head teacher wants to know how long it will take. So it makes more sense to write a blog post around these pain points. A good way to find this out is asking your sales team customer’s most common questions. This is something echoed by Kayako’s Content Marketing Manager, Adam Rogers.
Always put the reader at the heart of whatever keyword you’re ranking for. Why would they be interested in this? Why is your page, service, or blog any better to what’s currently there? When you match your keyword with powerful content and SEO best practices, that’s how to really rank in Google.
#2. Make your YouTube videos into mini blog posts.
This tip comes from Backlinko and our favourite SEO guy, Brian Dean:
I don’t need to tell you that YouTube video results are dominating Google’s first page. And considering that Google owns the popular video site, it’s a trend that’s not likely to change anytime soon.
Did you know there’s a simple technique that can get your YouTube videos to rank higher for competitive keywords in both YouTube and Google? If you’ve taken the time to create a video but haven’t included at least 200 word description in your videos, you’re missing out! This is major real estate. Remember that Google can’t watch or listen to your video. They rely on your video description for you to tell them what it’s about. Not only does this let you rank better for your targeted keyword but it also ranks you better for your long tail keywords. You’ll see in the above example that the lifestyle channel called The Alternative Daily makes sure they have clear descriptions in their YouTube videos.
#3. Provide longer posts — 1000 words minimum
There’s a lot of evidence to show that longer posts crush 200-300 word articles. It shows Google that you’re providing in-depth information in your subject area. Note: longer posts don’t mean boring! The point is that you want to provide so much valuable information that the user spends more time on your page. This sends a strong signal to Google that what you’re sharing is important. Look at your industry, most posts lack depth. Most blog posts tell you why you need to do something without explaining how. Maybe you can fill this gap in your niche?
#4. Provide something different to what your competition is doing
I know we just spoke about providing longer posts of high quality content when most people are producing 300-400 word pieces. But you need to show that you’re better than your competition. What do we mean? Emil Shour is the content marketing manager at Snack Nation. He created the hugely successful post titled: 121 Creative Ways to Reward Employees – The Ultimate List When the competition were putting together 8 or 20 tips for employee wellness Emil went all out, he gave 121 examples. Here’s what he says about effective SEO marketing:
“When we created the 121 employee wellness ideas post, I noticed that most people in our industry were writing thin, short-form content. So our strategy was to put together long-form and more detailed content.
However, if other people we’re creating long-form content, I would have thought about creating more visual content (videos or infographics). I think being different has really been the “secret” behind the success of our content strategy.” Emil Shour
#5. SEO Friendly URLs
Clean up those ugly URLs and make them SEO Friendly Sometimes when you publish a blog post the url can look like this: www.domainame.com/u74sgb But it needs to look like this: www.domainname.com/20-seo-tips Why? This goes back to been user friendly. It makes it easier for your users to know what the blog post is about.
#6. Optimise your images using ALT tags that include your keywords
Google doesn’t see images, it reads the tags that appear over the images. Let’s look at how the team at the Ultimate Paleo Guide do this. They’ve chosen to share a recipe for a Tropical Fruit Salad, and they’ve made sure that when a user puts their cursor over the image, it’s tagged with their keyword “tropical fruit salad.” If you’re unsure how to do this ask your agency or whoever built your website and blogging platform. Use variations of your keywords to tag your images. Other version of the keywords, tropical fruit salad could be: Fresh fruit salad Tropical salad 5 minute tropical salad
#7. Internal linking
Link blog posts to each other. Make sure you link new posts to older posts. This is an easy thing to do and it’s likely that your blog posts relate to previous blog posts that you’ve wrote. With several parents to young children in the office, our team often visits A Mother Far From Home which is a blog all about how to handle the busy life of being a parent. Interlinking is done extremely well on this website. Just look at this example here You can see that within the first two sentences, the author has linked content to previous blog posts that she wrote.
Tread with caution here, though. Too many people make their content spammy. In an instant you can go from having an effective SEO strategy to been like every other blog post that someone clicks off. Not to mention that Google will penalise you. Here’s our suggestion:
- Mention your keyword in your title
- In the opening paragraph
- A few times in your text
#9. Focus on user experience
Does a user want to read a block of text or are you more likely to read a post that has beautiful images and infographics and headers? The answer is obvious. Why put in this effort? You want the user to stay on your page, Google notices the dwell time and responds to it. A nicely designed website is more likely to get the users to stay on your page. Don’t know how to design your blog post? Most people don’t. But this is a major advantage you need to capitalise on. Ask your agency if they design blog posts. If you don’t work with an agency contact a freelancer using UpWork or by doing a LinkedIn search. Let’s look at someone who does this amazingly well. It’s a blog post by Michael Patterson on Peg Fitzpatrick’s website. I mean just look at the visuals here:- You’re glued to the website. This is one that’s been done exceptionally well and it needs to be that good.
#10. Ensure your website loads quickly
Speed — or lack of speed — is a killer. It’s estimated that the majority of internet users expect websites to load in 2 seconds and if it doesn’t, they go to a website that does. Make sure you’re using a solid hosting provider. It’s as simple as that. The following advice comes from Minuca Elena who is known for expert roundups.
“Having a site which loads quickly is very important as it affects two parameters, website visitors and Google.
If your website is slow, visitors will leave your site as it is a poor experience and if your site is slow, Google will rank your site lower than other sites in its search listing. One easy solution is to convert your pages to AMP pages which is really very fast and can give amazing results.”
#11. Sprinkle your keywords in your heading and title tags not just your blog copy
Look at your on-page SEO. Erik Emanuelli tells us:
“Basically, you want to optimize your content for specific keywords. This includes adding your keywords in the URL of your page, in the title, at beginning and within the content in a certain percentage, in the images, in the H2, H3, etc.”
Remember to use variations of your keywords. Let’s say that you’re targeting “steel doors” You can use variations of this keywords such as: strong steel doors blue steel doors Steel doors for small businesses
#12. Give away free things that your users find valuable
We’re taking our own medicine here because you can download this guide for free. Any company, and we mean ANY company can produce high quality content that their customers want to read. The simplest way is creating an eBook and offering it to your users. A security firm? Well how about “20 ways to keep your office secure”? Do you sell curtains online? You could provide an eBook titled “How to take care of your curtains with this 1 handy tip.” Providing personalised printed t-shirts? How about “The 60 most iconic printed t-shirts of 2015”? Let’s take an example from: WTF professor As soon as you land on his website you see: He gives you 3 different documents you can download that are completely FREE and super helpful to his target market. Here’s what the site owner Tom Miller says about his strategy:-
“Because my site is targeted at college students in math, science, and engineering, a big part of my strategy for converting visitors into new email subscribers has been to create short 1-page pdf’s of the problem solutions and study strategies I write about on the blog.”
At this point a lot of people tell us that they don’t have time to do things like this. Producing high quality content does take a lot of time. You want to produce something better than the competition and this takes hours of effort. But again you want to show you’re better than your competition.
#13. Invest in good copywriting
At most offices, the blog writing is outsourced to the new intern. This is one of the worse mistakes. You need to make your content worthwhile and something that you’d want to read. Here are some fantastic resources to get your writing up to mark. 10 Ways to Write Damn Good Copy The 3 parts to a remarkable blog post Ogilvy on Advertising If you don’t have the time to learn reach out to a content marketing agency and ask them to write the copy for you. A few pieces of high quality content that speaks to your audience is more important than hundreds of pieces of content that mean nothing.
#14. Set up your Social Media channels
If you still think Social Media isn’t important you’ve probably already been left behind. But don’t just take it from us, Sam Hurley is ranked the #1 Digital Marketing Expert in the world and this is what he says about social media:
The point is that companies shouldn’t just focus on Google as their search engine forum they need to look at social media platforms too. When someone searches for you on social media make sure it’s super easy to identify who you are. It should be clear that you’re page is the official page. How? At a minimum, do the following
- Have the same contact details across your website and all of your social media channels
- Make sure you have consistent brand images across Facebook, Google+, Instagram etc.
- Fill our the “About Us” section and include your keywords
- Post content users will find interesting
#15. Put your keyword in the title & make it catchy
If your keywords are make extra money, put that into the title. But make sure it’s something exciting like 50 simple ways to make extra money There’s no doubt that your title is the key piece of your blog. It’s your first chance to grab your reader’s attention. Here’s some examples of headlines we love: 37 Reasons You Should Never Visit Serbia Serbia isn’t exactly the place you have on the top of your holiday list. What is there even to do there? Is it like a real country? The authors of this post know you’re thinking this and play into it. And then you click on it. How to tour the U.S.A. for £35 a week If we’re going to reference amazing headlines how we can ignore the king that is Mr. David Ogilvy? When he wrote this title he knew that Europeans had an exaggerated outlook on how expensive it was to visit America. This headline is ultra specific, it answers their pain point with a solution and the benefit is clear – Visit American on the cheap.
#16. Get rid of your broken links and 404 pages
No one wants to click on a link and find out that the page is dead. Prune your website! Jeff Bullas tells us
“Search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.”
Don’t have time to go through every single page on your website to find broken links? Neither do we, here’s a handy website that does it for you — W3C Link Checker Get deleting.
#17. Make sure your website is mobile friendly
You only need to look around you to see how many people are on their smartphones. With this in mind, you should absolutely make sure that when you design your website it’s mobile-friendly. What does that mean? It means that your website should load and display correctly on a mobile device so that visitors can have the best user experience. Unfortunately, too many websites look distorted when you view it between desktop computers, tablets and smartphones. It’s one investment you can’t afford NOT to make.
#18. Include meta descriptions
Your meta description is the snippet of text that will appear beneath your title in search engine results. Let’s look at an example, if you search “curing tennis elbow” on Google, on the results that show you will see the keywords “tennis elbow” appear in the description. Notice how Google puts the key word in bold text. Therefore it makes sense to work your keywords into the meta description text.
#19. Have a Google Listing
This allows customers to review your company directly on Google. It also lets customers find out where you are, show your opening times, contact details, and it lets them know you’re a real person The point is, if Google knows you’re real, people will know you’re real. Go to Google and type in “google my business”to get started. Here’s our Google listing:
#20. Connect with influencers in your niche
Part of any good SEO strategy is promoting your posts. This doesn’t happen by itself. The aim is to have content that others want to promote and link to. You need to know who the key influencers in your niche are so you can build relationships with them and let them know when you’re going to publish a new post.
Let’s say you own a driving school. A relevant blog post will likely be how to find the best car insurance. Go to Google and search “tips for finding cheap car insurance.”Here you’ll have a list of the most popular articles on this topic. Add these websites and bloggers into an excel sheet and note their contact details so you can connect with them and let them know when you publish your post.
No matter what sector you’re in and no matter the size of your business, you will benefit massively from an effective SEO strategy. SEO is a vital part of building your brand, attracting new leads and making more sales. Many of the best SEO strategies are done by companies who want to provide the very best information to their audience, information that will genuinely help them. We urge you to take this approach, too. Now it’s your turn. What strategies are you going to implement?
Kirien Sangha works in the digital marketing team at Creative Ideaz. If you have any questions at all about this article you can email him on email@example.com or tweet on @kirien89. If you found any use in this article, we’d love it if you could share it.
• Mobile searches will rank the first: Mobile optimization will be the buzzword for 2016, with the increasing search traffic and significant paid clicks from smartphones and tablets. With the Mobilegeddon update and the downsizing to local 3 pack searches, Google has confirmed the importance of mobile rankings and searches. For all businesses, this is a clear indication that businesses should work towards building effective mobile marketing plans, which includes good mobile design, mobile advertising, and mobile payments, in order to provide maximum mobile experience for users.
• Voice based search to gain more importance: With vocal searches now enabled on Apple Siri, Google Now and Windows Cortana, voice based searches are gliding up the rankings. For users this means quick results when compared to traditional text searches. Definitely, the future is all likely to see apps, search engines and web pages that imitate and translate colloquial language.
• Deep linking on apps will gain higher significance: Google app indexing is a major game changer of apps. Google is predicting the use of apps to outsmart traditional desktop searches because of the increasing number of search requests coming in from mobiles. As such deep linking on apps will garner more importance because of the app optimisation. Earlier, for mobile users, an app link opened only to the home screen but now with embedded deep links on apps, it is possible to connect users to other pages apart from the home page. Deep linking effectively increases customer conversion rates and enhances user engagement.
• Video content to outsmart written content: Until now written content was the ruling king. However, engaging video content is widely gaining popularity. According to Cisco Visual Networking Index, by 2017, there will be a 67% increase in video content. Video content has several advantages with respect to wider reach, more user involvements, higher efficiency and major increase in ROI. You Tube has more than one billion viewers every month and it is said there are more than 20 million weekly video watchers in UK alone. So, now businesses can look into providing regular video contents to increase user reach and for more user involvement. With apps like Twitter’s vine, it’s now possible for small businesses on shoe string budget to record engaging video content.We at Creative Ideaz can help you to get on top of search engines to make your business stand out and increase your sales. For more information call us at 0845 0942153.
Here’s the update on what is new with PHP 7.0.
1. Powered by a brand-new Zend engine – PHP has been powered by the Zend open source execution engine since it was released way back in 1999. The PHP 7.0 avatar comes with a brand new version of the Zend engine rightly called the PHPNG (PHP Next-Gen) project or .PHP#NG. Source: firebearstudio.com
2. 2X speed and performance – The Zend engine comes with optimised memory usage. The just-in-time compilation (JIT) enables compilation at run time instead of prior to execution, which has led to whopping performance gains of anywhere between 25%-75% on real-world applications. As per this presentation on PHP.Net, PHP 7 has been able to handle twice as many requests on its content management system (CMS), compared to PHP 5.6, its predecessor. Thus, the performance is sometimes even doubled (in req./second). All that is required is a single upgrade.
3. New Operators – One of the most notable features of the PHP 7 is the addition of two new operators – spaceship and Null Coalesce. The spaceship operator is denoted by <=>, returns 0 if both operands are equal, 1 if the left is greater, and -1 if the right is greater. It’s also called a three-way comparison operator. The Null Coalesce operator (??) is used to check if a specific element exists.
4. 64-Bit OS Support – PHP’s native environment has been Linux since inception, though it was possible to run it on Windows system. PHP 7 will remedy this as it introduces consistent 64-bit support for both native 64-bit integers and large files – no more compatibility problems.
5. Return Types – PHP 7 enables developers to enhance the quality of their code with the help of return type declarations. This enables users to specify return types on functions, improving the current parameter type declarations, while providing support for integer, float, string and Boolean declarations.
6. Fatal Error Handling – All actions which resulted in “fatal errors” in PHP 5 will now throw catchable exceptions in PHP 7. The new Engine Exceptions permits one to substitute these kind of errors with exceptions. There are two different kinds of exceptions in error handling – traditional and engine exceptions.
7. Addition of Anonymous Classes – PHP 7 now allows use of anonymous classes, which is offered by most object-oriented languages like C# and Java. Use of anonymous classes can speed up coding as well execution time.
Ghost Buttons in Simple TermsGhost buttons are basically transparent buttons framed inside a skeletal outline to give a ghostly feel. Ghost buttons promptly catch the attention of users in spite of being simplistic. Although bigger than normal buttons, they blend effortlessly and elegantly within the web page. Done in black or white, ghost buttons contain a simple text, inviting users for a call-to-action. Ghost buttons are often used with minimalist or flat web designs, and are mostly placed in important locations of a web page.
Where it All BeganGhost buttons are spill outs from the old flat designs. They have their origins in Head-Up-Displays or HUDs – a striking feature seen in movies, car dashboards and video games, where data needs to be displayed in a largely translucent style to avoid blocking the viewport. However, it was the seamless use of the ‘Ghosts’ in iOS7, Nexes7 website and Bootstrap3 that ignited their widespread popularity and ease of use.
Advantages of Having Ghost Buttons on Your Web Page
⇒Ghost buttons allow the main page to stand out, giving an unexpected visual treat to users. Audrey Azoura, an interior design website, beautifully blends ghost buttons on their image centric design. The buttons are perfectly colour matched with the main theme and define a visual sophistication that is sure to get user attention.
⇒Ghost buttons are best suited for image centric web pages. These simple buttons do not disarray the main layout and also maintain the visual elegance an image depicts. Vantage Points, an educational website, is a good example of how well a ghost button is fitted with an image-focused design, without diluting the main theme.
⇒Ghost buttons lend an unmistakable ghostly aura that will surely garner call to action. Implementing ghost buttons on business websites can help leverage more sales. Check out Prince Ink, a business site, which uses a ghost button to request a quote from users on their landing page – a quick way to attract users to call-to-action in as unobtrusive a way as possible.
⇒The current web design trend focuses on simplistic design without any undue embellishments that gives the web page a fresh look and looks inviting. Ghost buttons are best suited for this present drift in web designing.For more information on ghost buttons or any other web design solution, get in touch with at 08450942153.
1. No strategy, no go – Social media marketing is not merely being present on FB or Twitter. Don’t start without a plan, which details content, the tone, style, posting schedule, frequency, platforms. It also helps to have a review mechanism in place.
2. Don’t crowd all the platforms – Research shows that the top 3 most focussed social media networks by marketers are LinkedIn (91%), Twitter (85%), and Facebook (81%). It is tempting to be create accounts across every social media platform like FB, Twitter, LinkedIn, Instagram, Digg, Pinterest and more. But it is advisable to shortlist a few on the basis of your customer demographic profile and the kind of product/service you are offering.
3. Buying followers is not cool – In a game of numbers, it is great to show ‘x’ number of followers. ‘Likes’ may be a good validation of your brand, but when other metrics like engagement do not match up, then the amount of money spent in buying paid followers is not justified. It may actually hurt your brand.
4. Isolating your social media activities – Social media activities should be well tied up with the rest of the marketing elements, like the company website, blog, product collateral, e-newsletters, mail campaigns, etc. This aids in engagement as well as developing positive associations with the brand.
5. Too much of “me-me” – Beware of overselling or talking only about yourself and focus on sharing relevant content. The 5-3-2 Model for Social Sharing is a good one to follow. This states that if you are posting 10 times in a week:
• 5 posts should be related content from others • 3 posts could be content by you but not an overtly selling pitch • 2 posts of personal content that humanises your brand
6. Skipping the hashtags – Hashtags help in creating visibility on what your brand has to offer. Monitor trending hashtags or create your own. Always use a hashtag that has a specific message and which is interesting, engaging and relevant to your target audience.
7. Spamming – Beware of oversharing, or publishing multiple posts within minutes or hours. You are in danger of being muted or unfollowed. Businesses should consider using scheduling tools like Hootsuite, Buffer, etc. to space out tweets and posts for optimal sharing.
8. Not engaging with the audience – Actively manage your social media accounts by being responsive in replying to comments, thanking followers for retweets and engaging with influencers. Also equally important is dealing positively with negative comments and feedback. Ignoring this can impact your credibility with your followers.
9. Not focussing on content quality – The content that you send out should be consistent with your mission statement and branding. Always check content for grammar and spelling. Great content in form and style helps create a positive impression.
10. Failing to measure impact – Companies should analyse and measure their social media marketing efforts, using metrics relevant for them. Reach, engagement stats, follower count, lead generation results – let numbers speak for themselves. This can help you fine tune your strategy.It is important to focus on each of these points and avoid making mistakes in executing your social media strategy. Have you made any social media marketing mistakes which you learnt from? You could even share you success story with us.
- You now have a framework that has been built specifically for those who view web development as a creative artistic activity, rather than a structured, procedural, tedious one.
- You can be confident of following the best practices of web design and development – thanks to the MVC and IOC based architecture.
- Unorganized and mismanaged data can often be the source of many a nightmare for administrators, developers, managers and customers alike. With Laravel, everything to do with data becomes easy and simple.
- Data Seeding: Create live data for testing multiple scenarios using the easy to use data seeding feature.
- Data Migration: Use the powerful versioning facility that allows you to seamlessly migrate from one upgrade to the next and also rollback in case of erroneous conditions.
- Ease your programming efforts by using in-built widgets and functions for commonly used tasks.
- Automated Contact Form Creation Most websites will have a simple lead generation form that takes in the Name, E-Mail Address and Message from the customer with a call to action – Contact Us button. You can now pre-create this form along with the required validations so that you can save significant development and testing time and effort, and yet provide what gives value to your end customers.
- Artisan Scheduler With the scheduler feature, system jobs can be triggered at regular pre-determined intervals. This leads to reduction in manual errors and the system still functions in the optimal manner. A great example of this is to schedule a routine function that clears the cache every hour, so that website performance is guaranteed at a consistent level, irrespective of ups and downs in traffic.
• Paperless Post
The Product: An online greeting card portal.
The Theme: Built around the popular theme of holidays, this is one of the best examples of Holiday E-mail Marketing. What stands out is the choice of holiday, in this case—the creators have avoided the clichéd Christmas Marketing and instead used the more emotionally appealing Mother’s Day Holiday.
The Catch Title: Wait, when is Mother’s Day again? Did I buy Mom a card?
Why we love it: There are some significant elements that make this campaign effective. One is the sense of urgency it creates. The second is a clear call to action (CTA). Each picture in the e-mailer is a call to action, which will directly initiate the card posting process from the email itself. In addition—there is another CTA at the end of the e-mail that states—Browse More Mother’s Day Cards.
• Charity: Water
The Product: An organisation that works on charity water projects.
The Theme: A visual to show donors how their contributions are impacting real world projects over a period of time.
The Catch Title: Dollars to Projects – Progress Update
Why we love it: A great visual that tells the exact position of where and how the money is spent, along with a timeline that gives a clear idea on when the project is expected to be completed.
• T2 Tea Company
The Product: Australia’s largest sellers of tea and tea ware.
The Theme: A call for excitement—along with a message to change perceptions and bending rules. The mailer is colourfully designed with a map visual that goes in sync with the theme of motivating tea lovers to use T2 tea as a stimulant to navigate through the day.
The Catch Title: Wake Up and Smell the Tea
Why we love it: In addition to the tea, there are elements of add-on products like the T2 Total Tool; a great way of cross-selling that is also sure to delight enthusiastic tea lovers.Would you like to find out what kind of EDM techniques will help your marketing campaign reach thousands of your customers? Get in touch with the right folks at Creative Ideaz, today.
1. Standalone testing apps and sites: Having realized the importance of creating good, experience oriented websites, companies are testing their sites to negate every possible error. Testing enhances the quality of websites, making UX true to its name. Come 2016, and in the years to follow, there will be a guaranteed rise in standalone user testing websites and apps to improve the credibility and durability of UX and UI websites.
2. User experience will be the ruling norm in web designing: Just like how responsive web designs became imperative in web development, UX designs will unquestionably be the ruling norm in the years to come. UX will penetrate every level of designing to perfect web designs in every possible way—right from the moment a user clicks on the site, to when they complete a purchase order. It’s just a matter of time when Google Algorithms will lower search engine ranks of websites offering bad user experience.
3. Interweaving physical and digital experience: With the gap between physical and digital closing in, the entire focus of designers and business owners would be to provide maximum physical experience through the digital space. Every micro detail of the web design will be analysed and perfected. It will no longer be the number of screens or clicks, but would be the refining of every screen and every click to give the maximum realistic experience to the customers. Customers are most likely to choose an app or a website for its ease of use and the pleasant experience they derive from it.
4. Foreseeing user needs: Future UX designs will be wholly based on user needs. Companies will work towards giving a wholesome experience to customers, and enable them to make informed decisions and shop better. Artificial intelligence will be the next technology at play, to create the choicest designs based on web content, and to choose the best layout, colour, typography and the required imagery to enhance customer experience in every possible way.Creating an engaging and user friendly website is the first step in building your online presence. If you need help with this, get in touch with our team at Creative Ideaz. You can call us 0845 0942153 to get the best solution there is.
1. Debugging Tools: PHP debugging tools effectively stop code executions, dissect and identify problem areas any time. On time debugging ensures smooth functioning of the webpage at all times. A few popular debugging tools are:
• PHP MD: retrieves the source code and detects errors in it. Errors are resolved with the help of its predefined set of rules. • KINT: another popular debugger and very easy to use and extremely powerful enough to tackle major coding errors. • PINBA: is an open source MYSQL storage engine that enables programmers to scrutinize the performance of their PHP script, locate blocks in real time and rectify the code that need correction.
2. Security Tools: these PHP tools enable system analysts to track and detect weak points in programs which if not rectified can lead to spam and abuse later when run on real time. Some powerful security tools are:
• PHP-ID: is easy to use, detailed and quick and over the edge security scanner for PHP developed web apps and pages. PHP-ID ensures high speed vulnerability detection and helps to clear outdated libraries, layout issues and accessibility. • Pixy: a Java program that detects vulnerabilities in XSS and SQL injections into the web page. Pixy accepts PHP web program as an input and makes a detailed report on possible weak spots within the program.
3. Image Manipulation and Graphs: these powerful PHP tools enables web developers to create eye-catching web graphs and charts based on comprehensive data. Major Image Manipulation and Graphic tools are:
• Magic Wand: this tool enables PHP access to Image Magic API, to create, edit and compose bitmap images. Developers can incorporate different kinds of special effects to images like flip, mirror, rotate, scale, and draw text and so on. • pChart- this tool is available free online and provides multiple ways of building charts and graphs from single or multiple data. • WideImage: is an object oriented PHP library used for regular image operations. This PHP tool provides developers with easy and quick method of loading and saving images from/to files, databases, uploads and URL addresses.At Creative Ideaz, we create striking, user friendly and effective web designs to bring in the required brand visibility for your business needs.