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What do the numbers have to say for the e-Commerce industry in Europe? Sales statistics were extremely encouraging for all those who took the bold step to go the online route. Research reveals that total sales grew from 131.61 billion euro to 156.26 billion euro in 2014. The forecast is that the industry will witness a growth rate of 18.4% in 2015. Offline sales are expected to drop by a 1.4%. Here are some other interesting research numbers to note: • Europe Markets as Compared to the US: The online retail industry in the US is worth 224 billion Euro as compared to 156 billion Euro in Europe. Even though the US market is larger in size, the expectation for 2015 and 2016 is that it will grow at a rate of 14%, as compared to the 18% prediction for the European industry. • Country Wise Results: The top 3 countries that are pro e-Commerce are Britain, Germany and France. Close to one third of the e-Commerce sales are reported from UK with the British population promising results of 61.84 billion euro in 2015. In Germany, the industry is looking at 52.79 billion euro as compared to the 36 billion euro estimate for France. • Spotlight on SMEs in UK: Even though UK has a good growth rate forecast, what is of deep concern to many industry veterans is that there are still 1.2 million SMEs that are completely unexposed to the digital world. This is about 25% of the 5 million small businesses in the UK. These companies, some of which have exceptional talent, are losing out on the opportunity of interacting with better suppliers and reaching out to customers globally. • Benefits for Charities: UK has a tremendous spirit for giving and takes its charitable organizations very seriously. Even though the benefits of a digital reach are significant, not all charities are convinced that a website and a social media campaign can increase their funding. Only 42% of all of UK’s charities claim to have basic digital skills and use the internet to spread their cause. • The Way Forward: The good news is that there is room for growth for everyone. More established organizations are looking for that new spark of innovation that will make their online experience stand out from the rest. Those who already have web enabled stores are now willing to spread their wings to different mediums such as mobile applications. Those that are not exposed to basic online shopping are now taking the first step of setting up an e-Store. Along with the e-Store, internet and ground advertising is essential for the e-Store to get noticed amongst the magnitudes of the global internet population. • A Comprehensive Strategy: At Creative Ideaz UK, our team of professionals work in collaboration with you to identify the best digital solutions based on your business needs. Our services range from websites development, e-Commerce setup, digital branding and social media marketing to rich media initiatives, analytical intelligence, training and development. References: Ecommerce News, The Guardian  
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Social media referrals have become the biggest driver of website referral traffic. They accounted for 31.24% of all referral traffic in 2014, up from 22.71% the previous year. Facebook continues to lead as the #1 driver of referral traffic among all social networking sites. With the widespread reach of social media, social referrals can get you more site visits and more conversions. And it really does not cost you much. What it takes is a good social media strategy aimed at hitting the right chords with your customers, both existing and prospective. Here are a few pointers that can help you get more social media referrals: 1. Use social media sharing buttons Take care to prominently display social sharing widgets of all prominent social media platforms. This makes it easy for your readers to share anything they find interesting with their friends. This is a great way to get free word-of-mouth publicity. Do ensure that your content is relevant and adds value to the reader. 2. Make your post more attractive through eye-catching images Images are always appealing and get your post more eye-balls. But it is important to ensure images are of the correct size and resolution so that they look good on devices of varying screen sizes. 3. Interact more on social media The more you interact on social media, the more the chances of your brand getting seen and heard. All interactions need not be about your products. They can be about whatever happens to be trending at the moment. When your social conversations are a good mix of business, entertainment, social issues etc., you get a chance to make your online presence felt and create higher brand awareness. 4. Build a community Build a community of your loyal customers and have them invite their friends into the community. The community may or may not be directly related to your line of business. What is important is you offer a platform for your customers to engage with one another. Allow visitors to your site to leave comments and respond to those comments. Needless to say, socially engaged customers are more loyal and likely to refer your brand in their social circles. 5. Offer referral incentives Encourage your loyal customers to refer their friends and relatives by offering them incentives each time they bring in a new customer. Research shows that 62% of online shoppers claim to read product related comments from their Facebook friends and 75% of them click on referral links to visit the retailer site. 53% of such visits end in conversions. If you are a new business or are looking to increase your customer base, Creative Ideaz can assist you in building for yourself a strong online presence. Contact us today. http://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/2/ http://blog.loginradius.com/2014/06/boost-social-media-referrals/ http://www.socialmediaexaminer.com/boost-customer-referrals/ http://www.convinceandconvert.com/social-media-strategy/organic-traffic/
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Social media and digital marketing are the latest buzz words everywhere. Marketers are known to dish out jazz at the drop of a hat, and unfortunately, over the years the content industry has been a witness to this over abuse of surface jargon without substantial facts. No wonder that conversion does not happen at the rate it is intended to. Some interesting industry statistics on consumer behavior that you would like to know: • 61% will research a product or service online before making a purchase decision • As per the Search Engine Journal, the closure rate is a negligible 14.6% for SEO based initiatives • Outbound marketing such as print campaigns or direct mailers has only a 1.7% closure rate So what is it that gets people to read messages but take no corresponding actions? This is a question that is being debated by experienced marketing professionals globally. News is that 2015 seems to be the year where solutions to the problems seem to be appearing. Some of the key takeaways for those hopping on the content marketing bandwagon are: 1. Humanized Marketing: Formal stiff collared presentations and messaging are being overridden by emotional content that reaches out to people’s hearts, not minds. A great example of this kind of marketing is the Nescafe video ad campaign that has broken all records in viral marketing. Having a simple and yet attractive visible marketing symbol such as the Red Mug greatly helps in connecting people to this brand. Brands that understand human behavior and highlight positive emotions like victory, romance, self esteem, philanthropy are considered to be authentic and will stand out as the leaders in 2015. 2. Quality over Quantity: The content marketing industry is getting a clear signal to focus on qualitative aspects rather than just blindly following numbers. Over the last couple of years, the industry has started its journey towards innovation and creativity. 3. Analytic Indicators: While qualitative aspects surely need focus, the use of intelligent analytics to measure Key Performance Indicators (KPI), Total Cost of Ownership (TCO), Return on Investment (ROI) and conversion trends are very much part of digital marketing endeavor. The market is seeing a number of intuitive tools to ease the job of measurement and provide decision makers with real time data on performance and patterns. Contact the industry leaders at Creative Ideaz for optimizing your content marketing strategy towards the coveted goal of every CEO – conversion. Reference: http://www.huffingtonpost.com/kim-garst/7-digital-marketing-trend_b_6493310.html?ir=India http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf http://www.hubspot.com/marketing-statistics http://www.digitalbuzzblog.com/tag/nescafe-digital-campaigns/
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What is in store for content and digital marketers in 2015? The industry saw new bursts of creativity and talent last year, and this year promises to be no less. While some clients will prefer to maintain status quo, there are those who will make bold moves into frontiers unexplored. One such unexplored and high potential area is that of geo targeting marketing. The concept is extremely simple. Over the last few years, marketers have been using GPS solutions to determine customer locations. Based on all the data collected, they perform intensive data mining operations to find market segments based on client geography. Once this information is available, marketing gurus get to work to create marketing campaigns that best represent the product in each location. Going a step further, the location based information can be collected at real time so that the most effective marketing message reaches the customer at exactly the right time. A simpler way to gain similar results in geo-targeted marketing is to use Beacon Technology. This technology uses the Bluetooth Light Energy (BLE) mechanism to allow communication to smart devices within close range vicinity. The benefits – absolutely low cost factor as compared to GPS solutions. Such technology is best used in indoor scenarios such as inside retail stores, malls or airports. An example of how this technology can be put to good use is as follows: A brick and mortar retail store decides to make their promotions available to their customers. The customers will need to download an application into their phone and keep their Bluetooth on. Now, let’s say the customer is in one of the store aisles looking for a great deal on a pair of shoes. The application will detect the customer’s physical presence and send out real time coupons that can be redeemed immediately on the current purchase. In theory, this scenario has all the elements of a perfectly executed geo targeted marketing strategy. In practice, the technology needs to pick up more momentum amongst the masses. A research conducted by Swirl Research revealed the following results: • 45% of consumers ignored alerts because they were not relevant • 37% of consumers ignored alerts because they were not of high value • 16% of consumers ignored alerts because they were irritating The apt use of this technology for marketing is one of the most interesting challenges for digital and mobile marketers today. 2015 holds the promise for many innovative applications in this area. For this and other strategic digital marketing initiatives for your organization, do get in touch with us today. References: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/ibeacons-what-s-holding-the-technology-back/1377
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As a marketer, you realize that emails can be highly effective in engaging your customers. Yet, you are wondering why your emails have failed to achieve the success you were aiming for. Could it be that you have omitted to follow the basic rules of email marketing? Read on to know the 5 simple Do’s and Don’ts of email marketing. First, the DO’s 1. Send relevant content Segment your customers as per their interests and requirements and send targeted emails. Ensure emails are attractive and have an appealing subject line. A tailored content helps to personalize the message and achieves higher open rates. 2. Include Call to Action (CTA) CTA is used to prompt the reader to visit your website to complete an action. The email content and the CTA should be compelling enough to cause the reader to take action by clicking the link. Ensure your landing page is consistent with the message delivered in your email. 3. Mobile First 88% people tend to check mails via their mobiles. Ensure your emails are mobile friendly by using bigger fonts, a single column design, larger CTAs and optimized images that load quickly. 4. Provide Unsubscribe link Make it easy for the reader to opt out of your emails by providing an ‘Unsubscribe’ link prominently in your emails. Otherwise your emails stand the risk of getting unceremoniously dumped in the spam folder. 5. Track effectiveness Monitor your open rates, click through rates, conversions and unsubscribe rates for undesirable trends. Find out which emails have been successful and which haven’t, and analyse the reasons behind them. Now, the DON’Ts 1. Don’t send emails without reader consent Avoid using purchased or rented lists to send marketing emails. Instead send emails to those who signed up for it. 2. Don’t send too many emails Emails sent frequently run the risk of becoming annoying. A good practice is to check with the reader how frequently they wish to receive your emails. 3. Don’t forget to clean up your subscriber list People’s preferences change over time as do their email ids. Refreshing your list to remove obsolete ids and inactive subscribers who haven’t engaged in over a year can increase your deliverability rate by 3-5% and cut your bounce rate by 95%. 4. Don’t include too many visuals in your emails Too many visuals make the page load slowly and might force the reader to scroll excessively. They may also display inconsistently in different browsers and email hosts. 5. Don’t ignore testing your emails Be sure to test the readability and appearance of your emails in different devices and email hosts to ensure they look consistent everywhere before you send them across. According to the Direct Marketing Association, email has an ROI of 4300%. But to achieve this amazing ROI, marketers need to do it right by following the do’s and don’ts of email marketing. http://www.verticalresponse.com/blog/the-dos-and-donts-of-email-delivery-infographic/ http://blog.getresponse.com/7-deadly-donts-email-marketing.html http://blog.campaignmaster.co.uk/2014/11/07/email-marketing-design-dos-donts/ http://www.emailmonks.com/mythbusting/15-email-marketing-myths-infographic.html
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Rich Media is an absolute essential on the list of most digital marketing strategists this year. The industry is witnessing an evolution and consumers have now become attuned to viewing interactive, animated videos. For those who like the concept of rich media, but don’t know where to get started, here is a list of pointers on the use of rich media for your business needs. 1. Superlative Visuals: Yes, you better believe it. Good looks are always in, no matter which century you live in. Your videos must have the right feel to it. The right mix of colors, textures, locations, models, props, cars, lights can greatly enhance the visual experience for the viewers. Top up the brilliant visuals with some great audio and you have an attractive package to offer. 2. Get Real: Testimonials from real world customers talking about their real experiences of your product or service are a sure winner. This strategy is very much here to stay since it gives a genuine touch to your marketing campaign. An added benefit is that consumers feel part of the product when expressing themselves over an audio visual medium as compared to when giving feedback over an internet form. Natural is the way to go. There is a possibility that hi-tech studio created marketing glitz will be replaced by homegrown smart phone created content. It is cheap, it is fast, and it is relatable. 3. Distribution Platforms: Earlier one would think of video and the unanimous synonym that would come up would be YouTube. This trend is soon changing and Facebook, LinkedIn and Twitter now equally support digital video. These sites will give preference to videos that are hosted on their own platforms as compared to those that redirect traffic to other sources. Slideshare is predicted to take over as the new YouTube for the business world. It has expanded its focus from presentations to videos. Earlier video capabilities were available only to LinkedIn influencers. In 2015, based on the growing popularity of rich media, Slideshare plans to make the video feature available to all users. Whatever be the product or service, digital marketing has now proved itself as one of the de-facto methods for spreading the word. For the best of rich media online productions, do get in touch with our experts today! References: http://www.socialmediaexaminer.com/social-media-marketing-predictions-for-2015/
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Content marketing has come a long way. What started off with a trickle has now become a huge flow. The number of messages reaching out to consumers through the various different mediums is just overwhelming. The content marketing space has expanded into various forms, such as viral videos, short CXO type messaging, info graphics and creative visuals and the use of big data for analytic decisions. Amidst this giant forest of innovative tools and techniques, is there still place for good old email marketing? Many would think that it is time to move into new areas and email marketing is just too passé in the current environment. Surprisingly, that is not the case with most seasoned content marketers. Discretion is a better part of valor is what seems to be the message here. The gurus believe that email marketing is still one of the most effective techniques out there and are continuing to use it, along with exploring other emerging marketing techniques. According to the Direct Marketing Association, Email marketing has an ROI of 4300%. Plus you get the satisfaction that you are also saving trees while you are at it! Given that email is here to stay, there are also a few shifts in email marketing techniques today. Most marketers firmly believe that email is more and more being accessed using smart phones and tablets. The messaging then becomes more short, crisp and mobile friendly; the subject line becomes sacred. Here are some useful tips to keep the glory of email marketing alive in 2015: · Reason: Give your readers a reason that they can relate to. Giving a statistic, a trend analysis, a measurable benefit is what is needed for today’s consumer. A clear logical reason in as little words as possible will win the day for most readers. · Being Selfless: Generosity –”The habit of giving freely without expecting anything in return”. Email marketing is a lot similar to this. The secret is to give, give and give. Rewarding readers with every sign up and action that they take through your email is a big yes. It will go a long way in maintaining your follower community and ensuring regular new additions to your list. · Timing: Timing is an area that can easily be experimented with. A great idea is to send out emails on Sunday mornings or Friday evenings and measure open rates as compared to emails that are sent out on Monday mornings or Wednesday afternoons. You may just discover that readers are more open to reading your messages on the weekends as compared to the buzz of activity that they are surrounded with on weekdays. We are currently working on refining our email marketing tricks to meet the needs of the new generation. For some great email marketing campaigns specifically geared towards audiences in 2015, get in touch with our digital marketing experts today! References: http://www.copyblogger.com/email-marketing/
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January 2015, and it’s time for every digital marketing organization to start brainstorming on what’s next. The industry saw new bursts of creativity and talent last year, and this year promises to be no less. While some clients will prefer to maintain status quo, there are those who will make bold moves into frontiers unexplored. One such unexplored and high potential area is that of geo targeting marketing. The concept is extremely simple. Over the last few years, marketers have been using GPS solutions to determine customer locations. Based on all the data collected, they perform intensive data mining operations to find market segments based on client geography. Once this information is available, marketing gurus get to work to create marketing campaigns that best represent the product in each location. Going a step further, the location based information can be collected at real time so that the most effective marketing message reaches the customer at exactly the right time. A simpler way to gain similar results in geo-targeted marketing is to use Beacon Technology. This technology uses the Bluetooth Light Energy (BLE) mechanism to allow communication to smart devices within close range vicinity. The benefits – absolutely low cost factor as compared to GPS solutions. Such technology is best used in indoor scenarios such as inside retail stores, malls or airports. An example of how this technology can be put to good use is as follows: A brick and mortar retail store decides to make their promotions available to their customers. The customers will need to download an application into their phone and keep their Bluetooth on. Now, let’s say the customer is in one of the store aisles looking for a great deal on a pair of shoes. The application will detect the customer’s physical presence and send out real time coupons that can be redeemed immediately on the current purchase. In theory, this scenario has all the elements of a perfectly executed geo targeted marketing strategy. In practice, the technology needs to pick up more momentum amongst the masses. A research conducted by Swirl Research revealed the following results: • 45% of consumers ignored alerts because they were not relevant • 37% of consumers ignored alerts because they were not of high value • 16% of consumers ignored alerts because they were irritating The apt use of this technology for marketing is one of the most interesting challenges for digital and mobile marketers today. 2015 holds the promise for many innovative applications in this area. For this and other strategic digital marketing initiatives for your organization, do get in touch with us today. References: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/ibeacons-what-s-holding-the-technology-back/1377
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