Contextual links are links which connect you to a relevant site within the body of the text. There are primarily three kinds of contextual links, namely: external links, internal links and reciprocal links. While external links (also called outgoing links) carry you to another website, internal links move you to a piece of content within the website. Reciprocal links are cases where two websites come to an agreement to link to each other. Backlinks refer to those links which refer to your website (these are also called inbound links).
The popularity of your website will be determined by how many backlinks refer to your website. Backlinks form a core brick in SEO as many search engines (particularly, Google) will give more merit to those websites, which are backed by many quality backlinks and rank them more relevant than others during a search query. When a website refers and sends the audience to your website, then it passes the link juice, which decides the rank of the article and also enhances authority of your domain.
How can you increase backlinks to your website? The trick with creating backlinks is that it is not the number of backlinks but their quality that decides how your SEO scores. In case you use paid services to attract links to your website, you could be penalised by Google Penguin’s algo. The best way to form quality backlinks to your website is by writing authoritative content, intelligent commenting and submission to web directories. The basic formula for success while producing outstanding content is to make your content relevant and precise, while providing the readers with a way to travel to other websites, which could give out detailed information on a subject. This is made possible through contextual links. By using contextual links, you link back to a website by placing it within a relevant context.
Here are ten ways in which contextual links form the best way to link back to a website:
1. With contextual links, there an increased awareness of your website is created (more so with reciprocal link building). The audience that visits the mentioned website will come across your piece on social media or through a search.
2. As your site receives more head counts, writers will be more liable to check out your website and include link backs to it in their pieces.
3. Your website can get in contact with the companies which are contextually mentioned in your content. Either your company could be mentioned on their content or your article included in their archive. This will bring you a backlink, which will positively impact your SEO.
4. Once your company gains some popularity, the social media shares will also increase gradually. Apart from the audience of your website and of the website mentioned, you will also grab eyeballs for your company through multiple social media platforms.
5. Adding contextual links to your content brings you greater credibility because you are ready to carry your content to authoritative sources. This shows that you have researched well and are ready to include them in your content.
6. By being able to connect to other websites, stand up for certain queries and provide particular answers, you show that your priority is not to put out answers to everything, but to direct your audience to the best places for getting the answers.
7. Your rankings will also improve as the experience of your readers is enhanced through well-corroborated content
8. As your content gets increasingly recognised, the traffic to your website will also increase.
9. Once the traffic to your website increases, you will encounter an increase in sales.
10. Most importantly, your reader becomes a loyal advocate of your services as you provide the most comprehensive network of data on the subject.
Now that we have covered why contextual links are the best way to link back to your website, here are five most important factors for building contextual links: consistent content development, promotion of content, social media shares, SEO and traffic absorption.
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We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
We have been working with Sumit and his knowledgeable team at Creative Ideaz for more than 6 months now. Since Sumit took charge of our website and started working with us our website has started to improve in rankings and sales. The Creative Ideaz team is working hard on getting the website ranked, not just using AdWords but also with organic search as well. Overall Sumit and his team have been a credit to us as an online business, they very informative and know how to improve the website as a whole.
We would recommend Creative Ideaz to other online businesses as they have proven experience, skills and qualities.Haroon Nawaz
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear