Online Videos have created a new revolution in the world of content marketing. While the written word still holds significant value, the use of videos have begun to play an important complementary role to meet the overall objectives of digital marketers. Here are some interesting statistics on this –
• 81% of people use videos on their brand website
• Email open rates are 19% higher when the word video is used in the subject line
• 65% of viewers cross the 3/4th mark when watching videos
• 52% of marketing professionals believe that video content has the best ROI
So what needs to be done to achieve that outstanding success with video marketing? Here are three simple tried and tested winning strategies from the best of the industry leaders today.
1. Differentiate between the Consume vs Share Concept:
Leading online video platform BuzzFeed has brought to light a game changing perspective on the use of videos. They consider that the entire purpose of creating a video is so that it can be shared within a community that identifies and resonates with the video. Just giving away information is a weak strategy – The real strength lies in connecting with as many viewers as possible. The 3 main ways to do this are:
• Emotional Content – This is the all important “feel factor”. How do viewers feel when they watch the video? People who feel for your video will be more likely to share it on your behalf.
• Interesting Information – Does the video create a controversy? Provoke the viewer to think of a new viewpoint? Convey information – but in an interesting sort of way?
The take away – The aim is not to reach out to more numbers – The aim is to reach out to those that will share your videos for you.
2. Optimize for Search:
A clear and attractive title can ensure that the video is preferred by search engines. You can also include a description of the video with just the right keywords in it. A video that has a clear call to action within it is more effective that one just gives information.
3. Consistent Social Sharing:
Make sure that you publish the video on all the major platforms that are available so as to increase the spread. Have a team that relentlessly goes on sharing in a consistent manner so that a clear message remains with the viewers – The message that you are a brand that takes your product and its marketing seriously and will go all the way to ensure its success.
The Bottom Line – Video production and distribution is an absolutely easy, fun and super effective way to let your customers know about about you and your products. For the best ways to use videos as part of your brand building strategy, do get in touch with the team at Creative Ideaz today.
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
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We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
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Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
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The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
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We would recommend Creative Ideaz to other online businesses as they have proven experience, skills and qualities.Haroon Nawaz