Social media stars promise to bring in more newness and freshness into the world of content marketing. Here are some interesting notes on this new found niche that many industry leaders are looking to explore further.
Very much like movie, stage, music, fashion and television celebrities, the social media celebrity is fashionable, popular and trendy. And this has brought about a new breed of talent agencies!
These Social Media Talent Agencies help find the best match and steer deals and negotiations between big business houses and the stars. Such agencies also work diligently on fan tracking and keeping the buzz alive on social networks. Where do you find this “A” list of social media stars? They usually “perform” on Vine, Twitter, Instagram and Youtube.
According to a recent report, Vine star Nash Grier was recently recruited for advertising videos by big logos like Virgin Mobile and MTV. And guess what the statistics had to say? Nash Gier pulled in an outstanding $4,166 a second. That is so close to the numbers made by the world’s highest paid actor, Robert Downey Jr, who pulls in $5,827 a second.
There are many advantages of using such stars for your campaigns. First, the outreach is significant and for brands that can find best fit messages – this is one of the easiest ways to ensure widespread distribution. A recent example was that of the indigenous ad campaign by American Apparel. 15-year old Brendan Jordan, who runs an enormously popular youtube channel and is known for his wit and spontaneity, was hired by American apparel for its latest clothing campaign. Brendan, a strong proponent of the gay community adds another colourful dimension to the otherwise boring clothing market.
While it is great to have social media stars in your digital campaigns, there are some important dos and don’ts to follow as well. The Advertising Standards Authority is watching over the multitude of ad campaigns out there to ensure that they are well within the norms of ethical advertising. The ‘Oreo Lick Race‘ campaign that featured popular stars Dan Howell, Phil Lester, Emma Blackery, Thomas Ridgewell and TomSka was pulled by the ASA for misleading consumers. There were complaints received from journalist stating that the intent of the videos were originally editorial based and had been misused for propagation of marketing messages. The agency, of course, has argued that the marketing intent was clear from the videos and most consumers have understood the nature of the message.
Controversies aside, the key point that has come across from this incident is the dramatic reach that these stars can provide to agencies. Most of these stars have between 3 to 10 million viewers subscribed on their channels, a significant number for announcing new brands to users.
Is a social media star campaign the best strategy to use for your brand? To find out more on the right campaign for your product, do get in touch with the digital marketing team at Creative Ideaz today.
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
We have been working with Sumit and his knowledgeable team at Creative Ideaz for more than 6 months now. Since Sumit took charge of our website and started working with us our website has started to improve in rankings and sales. The Creative Ideaz team is working hard on getting the website ranked, not just using AdWords but also with organic search as well. Overall Sumit and his team have been a credit to us as an online business, they very informative and know how to improve the website as a whole.
We would recommend Creative Ideaz to other online businesses as they have proven experience, skills and qualities.Haroon Nawaz
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing