She is a top notch business strategists working with the likes of Oprah Winfrey, Sir Richard Branson, Tony Robbins and Jay-Z. She has to her credit a bestselling book that has been released in 13 languages, an online show with viewers from 193 countries and 4 outstanding fitness DVDs. Who is she? None other than the expert entrepreneur, business and life coach – par excellence – Marie Forleo.
Why are we such huge fans of this woman? Just one simple reason that puts her in a league way above the rest. Her crystal clear clarity. Here is an example:
“If you’re tawkin’ to everybody, you’re tawkin’ to nobody.” -@MarieForleo
Though this sounds like basic common sense, it is not followed by most marketing gurus. According to Forbes, Micro-Segmentation is going to be the key for content marketing success in 2015. Small companies that can target niche communities or specialized segments will gain the edge vs more diversified companies.
From our research desk, here are some practical ways in which you can apply this strategy to your content marketing campaigns.
• On your website: Clearly mention who your product or service caters to and who it does not: An excellent real world example of folks who actually do this is Help Scout – an online help desk service for small businesses. What is so impressive about the content on this website? For one, customer targeting. They have a caption that states – “Help Scout isn’t for Enterprises”.
• Long Tail Key Words: This is another great technique to reach out to selected customers. Think SEO. A long tail key word is a phrase that will bring to you customers that are closer to the point of purchase because they know exactly what they are looking for – and you provide exactly what they are looking for. If you are running an online shoe store, the probability of generating traffic using the keyword ‘shoes‘ is less due to the enormous amount of content on the internet. However, if you use the key word ‘black leather mules‘, you are reaching out to just the customers that are looking for your kind of products.
• Industry Focus: Different industries have already established their preferences on the most effective social media platforms for them. Using this vital information can help broadcast your message to your targeted customers. An industry wide survey reveals the following:
− Retail: The retail industry loves Instagram as its number one platform due to its higher visual impact at a lower cost.
− Manufacturing: YouTube is the medium of choice for demonstrating process life cycles. There are a lot of customers that are interested in how products are made before making purchase choices.
− Media and Entertainment: The surprising winner for this industry is Snapchat, a huge hit amongst today’s teen market.
An effective content marketing campaign is not just about creativity. It involves research and industry knowledge to ensure that the end result of bringing in more customers is achieved. At Creative Ideaz, you get the best of creativity and connectivity bundled in suitable packages custom made just for you.
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
We have been working with Sumit and his knowledgeable team at Creative Ideaz for more than 6 months now. Since Sumit took charge of our website and started working with us our website has started to improve in rankings and sales. The Creative Ideaz team is working hard on getting the website ranked, not just using AdWords but also with organic search as well. Overall Sumit and his team have been a credit to us as an online business, they very informative and know how to improve the website as a whole.
We would recommend Creative Ideaz to other online businesses as they have proven experience, skills and qualities.Haroon Nawaz
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel