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The age of social media referrals

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Social media referrals have become the biggest driver of website referral traffic. They accounted for 31.24% of all referral traffic in 2014, up from 22.71% the previous year. Facebook continues to lead as the #1 driver of referral traffic among all social networking sites.

With the widespread reach of social media, social referrals can get you more site visits and more conversions. And it really does not cost you much. What it takes is a good social media strategy aimed at hitting the right chords with your customers, both existing and prospective.

Here are a few pointers that can help you get more social media referrals:

1. Use social media sharing buttons

Take care to prominently display social sharing widgets of all prominent social media platforms. This makes it easy for your readers to share anything they find interesting with their friends. This is a great way to get free word-of-mouth publicity. Do ensure that your content is relevant and adds value to the reader.

2. Make your post more attractive through eye-catching images

Images are always appealing and get your post more eye-balls. But it is important to ensure images are of the correct size and resolution so that they look good on devices of varying screen sizes.

3. Interact more on social media

The more you interact on social media, the more the chances of your brand getting seen and heard. All interactions need not be about your products. They can be about whatever happens to be trending at the moment. When your social conversations are a good mix of business, entertainment, social issues etc., you get a chance to make your online presence felt and create higher brand awareness.

4. Build a community

Build a community of your loyal customers and have them invite their friends into the community. The community may or may not be directly related to your line of business. What is important is you offer a platform for your customers to engage with one another. Allow visitors to your site to leave comments and respond to those comments. Needless to say, socially engaged customers are more loyal and likely to refer your brand in their social circles.

5. Offer referral incentives

Encourage your loyal customers to refer their friends and relatives by offering them incentives each time they bring in a new customer. Research shows that 62% of online shoppers claim to read product related comments from their Facebook friends and 75% of them click on referral links to visit the retailer site. 53% of such visits end in conversions.

If you are a new business or are looking to increase your customer base, Creative Ideaz can assist you in building for yourself a strong online presence. Contact us today.

Posted by Kirien on February 18th, 2015

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