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Beacon Technology: A Boon for Geo Targeted Marketing

Posted by Kirien on January 15th, 2015

January 2015, and it’s time for every digital marketing organization to start brainstorming on what’s next. The industry saw new bursts of creativity and talent last year, and this year promises to be no less. While some clients will prefer to maintain status quo, there are those who will make bold moves into frontiers unexplored. […]


Engage your customers better through Location Based Marketing

Posted by Kirien on January 8th, 2015

Location based marketing is the technique of providing targeted, real-time advertisements to people based on their current location. It makes use of geo-location devices to sense the customer’s current location and display relevant ads, offers, promotions and product recommendations. Targeted product informations and offers are delivered to customer phones through SMS when they are in […]


It’s Time to Be Mobile Friendly

Posted by Kirien on January 2nd, 2015

An alarming statistic was revealed this week. 61% of mobile users said that they would not return to a mobile site if they did not have a satisfying first visit. What is more alarming is Google’s support in this direction. As of today, Google is more biased towards sites that support mobile access. Google has […]


Digital Marketing 2014: A Statistical Wind Up of the Year

Posted by Kirien on December 28th, 2014

2014 has been an eventful year for the Digital Marketing Arena. The industry has witnessed tremendous growth, strategic shifts, re-alignments, transformation and innovations. Here is a recap of the year with some useful statistics to help you for your marketing strategy for the coming year. The Good News • As many as 71% organizations planned […]


How to reduce Cart Abandonment and win back customers

Posted by Kurt on December 16th, 2014

Shopping cart abandonment is probably the biggest source of aggravation for e-retailers. It represents thousands of lost opportunities that could have converted to sales. The Baymard Institute states the average e-commerce cart abandonment rate as 68%. Nearly 63% of abandoned transactions are recoverable provided the retailers use the right tactics to win back the customers. […]


Top 5 Digital Marketing Trends this Holiday Season

Posted by Kurt on December 3rd, 2014

Christmas shopping in UK is expected to rise by 4%, reaching a high of £42.2bn with online retail sales projected at £13bn. Consultancy firm Deloitte predicts £15bn of sales will be influenced by digital research that customers may do on their tablets, phones and laptops before they decide what to buy and the best place […]


Google to give high profile pirate sites the old heave-ho

Posted by Kurt on November 18th, 2014

This isn’t the first time Google has threatened such a move; in 2012 the company outlined plans for a similar policy, eventually coming under fire from prominent members of the music and movie industry for not doing enough to tackle the burgeoning piracy issue. This time, however, Google claims its new measures will make a […]


New laws could mean jail time for internet trolls

Posted by Kurt on November 13th, 2014

Secretary of Justice, Chris Grayling, is spearheading a new set of laws that could mean jail sentences of up to two years for so-called internet trolls. Speaking to the Mail on Sunday, Grayling vowed to quadruple the current jail term of six months as part of a bid to hit back at what he calls […]


Google profits on the rise

Posted by Kurt on November 11th, 2014

Tech giant Google has just announced their earnings for Q3 2014. As you would expect, the ubiquitous American multinational enjoyed a surprisingly strong quarter. The results show that their revenue has increased year over year. This signifies a 20 percent increase over third quarter revenues from this time last year, which weighed in at $13.75 […]



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