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Tips To Carry Out Efficient Keyword Research For Your Website

Posted by Sumit on March 30th, 2016

Google updates come and go, but keywords continue to remain the essential factor related to search engine optimisation. Here are some ways to carry out efficient keyword research for your website. 1. Stay with the times Keyword best practices changes over time, especially with every Google algorithm update. Keep abreast with what constructs “good” keyword […]


The Top Web Design Trends To Look Out For In 2016

Posted by Kash on March 22nd, 2016

The web design scene is highly fluid, with developments in technology that unlock new possibilities every day. It is important to co-opt the latest styles and trends to ensure you have an up-to-date and contemporary website. Here are some top web design trends for 2016. Innovative menus The highly competitive internet space compel web designers […]


How to deal with negative reviews on social media

Posted by Kirien on March 14th, 2016

The social media is a double edged sword. Positive reviews can be a big boost to rope in new customers, but negative reviews have the opposite effect. In many instances, a barrage of negative reviews can even sound the death knell for the business. In today’s hyper connected world, hell hath no fury than a […]


Five tips to get the best out of LinkedIn for your Business

Posted by Kirien on March 7th, 2016

LinkedIn is the second-largest social network, with more dedicated users than Twitter. Contrary to the general impression, LinkedIn is more a business building tool rather than a professional jobseekers network. Businesses that do not have an active strategy on this social media channel are doing themselves a disservice. Here are some tips to get the […]


Top 5 Social Strategies to Improve Website Conversions

Posted by Kirien on March 1st, 2016

Many marketers find out the hard way that great content and a hyperactive presence in the social media by themselves do not automatically translate to conversions. The audience may accept and contribute towards making a great piece of content go viral, and even engage with you more, but the intended purpose of the exercise – […]


Why Linux still continues to rule over Windows 10

Posted by Sumit on February 24th, 2016

The desktop space has witnessed an intense battle over the entrenched Windows OS and the upstart Linux. Linux versions such as Fedora, Mint, and Ubuntu have gained considerable popularity over the years, owing to its free distribution, and many intuitive capabilities not matched in Windows. The launch of Windows 10, however, threatened to derail Linux’s […]


How Your Page Speed Will Determine Bounce Rates In 2016

Posted by Kash on February 13th, 2016

Speed is the new king when it comes to retaining customers on your website. You have killer content, and your marketing team makes painstaking efforts and considerable investments to lure in a prospect to your website. Imagine a situation, if the prospect meanders away to a competitor’s website after viewing just one page. This is […]


Voice Search – The Latest Trend Taking Over Traditional Search Pattern

Posted by Sumit on February 7th, 2016

New waves of technological advances make earlier ones obsolete. The latest trend on the block is voice search, which has the potential to make conventional text based search obsolete. Google estimates 55% of teenagers and 41% of adults use voice search every day, and 56% of adults using voice search feel they are “tech savvy.” […]


Ways to Increase Google Crawl Rates

Posted by Sumit on February 2nd, 2016

Search engines persistently collect information on the zillions of web pages and websites out there, to provide effective response to search queries. This arduous task of the “information collector” is often done by search engine spiders or crawlers. How does a Spider work? Spiders crawl over websites, reading through the content, hyperlinks, Meta tags (specially […]


Cloud Collaboration – The need of the hour for small business units

Posted by Kirien on January 24th, 2016

Cloud collaboration is the latest evolving method of business teamwork that enables employees to work simultaneously on related files, docs, projects and other data types from a central Cloud storage. Cloud collaboration is irrefutably the current rage among business enterprises, especially for small and mid-sized units. This is majorly due to its proven capability to […]



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