When OnePlus was launching its new mobile handset, it was looking for a marketing strategy that would take it to the big league of smart-phone players such as Apple, Samsung and Motorola. Knowing that an all out global media campaign required vast amount of capital, OnePlus decided to break the boundaries and do something different. In a revolutionary marketing campaign, OnePlus received a phenomenal boost in sales revenues and brand recognition.
What were the path breaking media strategies that this brave organization adopted?
The makers of this phone were clear that there was a distinct audience that would find significant value in this product. The marketing strategy was then targeted solely to this genre of people using the most creative of ways. For example, in order to reach out to this target audience, an alliance was formed with Cyanogen Inc., a group that has some of the most elitist custom ROM developers for the android platform.
Using Word Power:
In a cost effective move, the company maximized the used of online technology publications such as Engadget, Android Authority, Tech Crunch and GSM Arena by creating product based articles and viral news that spread rapidly on social networks. Given the buzz that was created, even renowned publications like Forbes, Telegraph, The Verge and CNET started researching about the phone and announced it as one of the recommended phones for 2014.
The ‘being exclusive’ is a territory that a select few can operate in. Having already established an excellent distribution channel, One Plus was in a zone where it could now take the next risk of going exclusive. It decided to sell the phone using an invite-only strategy, immediately creating hype and a premium on availability. They hit a home run with this approach, and won the respect and appreciation of the tech geeks around the world. The other, and probably one of the most outstanding benefits of this strategy was that there was no unnecessary pressure on manufacturing that gets created during peak demands. Product quality standards could be easily maintained as customers were now willing to wait until the product was ready for shipment.
The success of this kind of digital marketing can be substantiated by the astounding statistics of 25.6M visits in December 2014, one year after the official launch of the website.
The flipside of this campaign: Responding to customer feedback and queries real-time across multiple social media channels. The company was just not prepared to deal with the torrent of inputs that came pouring in all together. Given that there are always unforeseen challenges in new ventures, it still does not take away from them the glory of being pioneers in creating new avenues in the world of digital marketing.
If you too are looking for new ways to market and brand your products and services, then the marketing experts at CreativeIdeaz are waiting to hear from you!
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
We have been working with Sumit and his knowledgeable team at Creative Ideaz for more than 6 months now. Since Sumit took charge of our website and started working with us our website has started to improve in rankings and sales. The Creative Ideaz team is working hard on getting the website ranked, not just using AdWords but also with organic search as well. Overall Sumit and his team have been a credit to us as an online business, they very informative and know how to improve the website as a whole.
We would recommend Creative Ideaz to other online businesses as they have proven experience, skills and qualities.Haroon Nawaz
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir