2015 is witnessing a momentous interest in the creation, publication and distribution of video based content. While video has already established its popularity on the social sharing front, there is a new awareness in the corporate world on the effectiveness of digital video for product branding.
Here are the top three strategies adopted by digital agencies for effectively using videos in marketing campaigns.
» Video on Landing Page:
This is a great way to increase viewership and brand recognition. Industry experts believe that 60% of viewers prefer viewing a video rather than reading about a company as soon as they enter the website. Some agencies have data to indicate that the click rate is 3 times more if there is a video on the landing page.
» Smart Phones and Tablets:
According to Forbes magazine, in 2015, 20% of the total video content will be watched on smart phones. This trend is predicted to grow to an enormous 87% by 2018. Watching videos on the go is easy and convenient, and has special affinity with the Gen Y workforce. Videos designed for smart phone users are shorter in length and with fewer text captions and call to action links as compared to web videos.
» Highlighting a Social Cause:
Corporate Social Responsibility is now on the value list of almost all organizations, irrespective of their size and scale. Universally, all organizations do their bit in promoting awareness, raising funds and organizing events for environment and humanitarian causes. Although many organizations keep corporate videos focused on their products and services, a few bold organizations are leading the way on using marketing budgets towards CSR oriented videos.
Along with the creative benefits received from the use of videos, there are other advantages that catch the CEO’s eye when deciding to go forward with the video strategy.
Cost Factor: With the advent of new tools and technologies, video production costs have declined in the last few years, leading to increased adoption.
Data Factor: As compared to television and print mediums, videos make it easy to gather key demographic information for understanding customer preferences.
Sharing Factor: Loyal users are more likely to share video content when affirming brands that they like.
Knowing what works for your brand will help you make an informed choice on going the corporate video way. For the right recommendations for your brand, do get in touch with the insightful team at Creative Ideaz.
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
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We would recommend Creative Ideaz to other online businesses as they have proven experience, skills and qualities.Haroon Nawaz
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
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The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
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