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Budget Friendly Brand Building

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When the going gets tough, the tough get going. If you are an entrepreneur with ideas galore, and funds a few, worry not, cause there is still so much that you can do. It is a myth that content marketing is a budget intensive activity. In fact, some of the most economical ways of reaching out to your customer can be through the digital medium. For those just starting off on the journey, here are a few tips that can help you achieve your goals at a minimal cost.

• Start a Blog: One of the best techniques that you can start off with right away is to use a blog. Blogs have been around for more than a decade now and their popularity never fails to please. Contributions can be done from closest family and friends, as they are the ones who will be hearing you babble on about your product day in and day out. Other alternatives are to look for freelance writers, students or industry folks who are interested in moonlighting as writers for a small fee.

Newsjack: A low cost method for getting the maximum visibility, newsjacking has come into light after the famous book by David Meerman Scott entitled “Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage” The book suggests how you can introduce your brand subtly into stories on breaking news by giving a quote or reaction to an important news event. This technique will go a long way in establishing you as a thought leader and give you that all important coverage that is sometimes impossible to gain by other means. You can newsjack either in real time by keeping an eye on news events as they happen or you can plan on creating your content based on upcoming events. For example, the historical arrival of the Royal baby on May 2 was one such occasion that was used by smart media gurus as a catalyst for their content marketing initiatives.

• Hire an Agency: Guess what! You may actually be able to afford an agency within your shoestring budget. Being the experts in their field, agency executives can recommend just the right set of services that you can start using which will give you the best value for money. An agency can work with you to fulfill your needs and will also have the right contacts that can help spread the word. Creative Ideaz, UK is one such digital agency that works closely with clients to maximize their digital reach at a cost that fits into their budgets. To get an insight into working with an agency, do get in touch with us at 08450942153.

References: Amazon

Posted by Kirien on May 25th, 2015

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