Today, when a company is initiated into digital life, what determines the success of its website, to a great extent, is if and how it provides a uniform experience across all devices that a customer uses. Moreover, in a world where even a second of interruption could lead to distorted user experience, companies cannot risk being even minutely inefficient when it comes to design and intuitiveness of their website.
Making your website efficient and intuitive
The problem of heavy web pages
Web pages are becoming heavier – today, the average size of a web page is 1532kB, and this number is rising daily! With constantly escalating page weight, slow performance and high bandwidth rates follow. Such heavy page weight are most unfavourable for mobile users. Particularly those who use 3G will not be able to access the one quality that sets smart-phones apart – information anytime and anywhere instantly.
Responsive Web Design to the rescue
Responsive Web Design (RWD) emerges as an efficient solution for the issue of heavy page weight. With responsive web design, the entire site layout is designed to suit all types of screen resolutions. The use of word ‘responsive’ implies that the layout of your web page responds according to screen resolution of the user’s device. RWD was invented to allow a uniform/continuous experience to the user, irrespective of screen size of their browser or device.
Traditionally, coding was done for particular screen resolutions. But with increasing number of devices and screen resolutions, we end up with a complicated bunch of stylesheets. When you employ Responsive Web Design, the different mobile resolution aspects are inherently taken into account, and one doesn’t have to worry about external CSS properties. The only thing to remember is – “What is the smallest possible display screen you are developing for?” You can use the traffic data of Google Analytics for this purpose. While you might not be able to get the website working on every possible device, you can focus on a majority depending upon average width of the screen.
Becoming mobile responsive and mobile responsible
Here are seven ways to make your website more mobile responsive:
Select an mResponsible Framework
The previous section introduced Responsive Web Design. Such frameworks as available on Foundation and Twitter Bootstrap enhance the speed of heavy web pages. The main objective of such framework is to lay out a platform for rapid prototyping of varying mobile functionalities and layouts. This allows designers to divert and invest their energies into exhibiting the brand with greater precision and uniqueness.
Preparing for Text Wrapping
When the device you use is narrow, the content would get automatically wrapped and this could cause a display issue. You can use plugins like Fit-Text (jQuery plugin) to resolve this issue. They will permit the minimum and maximum size of texts and can also auto-update the font size.
Designing for Mobile-First
While desktops can handle complex functionalities, mobiles have limited capacities. When diving into developing website for mobile devices, it is important to follow the mobile-first approach where you add functionality depending on features of mobile devices.
Resize image to sync with screen
Push Down the Content, Pull up the Performance
Performance of a site is hugely dependent on the amount of content on it. You can reduce the number of scripts by moving them to end of HTML templates. This will do away with unnecessary blocking.
Limited HTTP Requests
While the number of HTTP requests is considered a technique for web performance traditionally, things take a twist with responsive designs. With responsive web design, the network overhead for every HTTP request is of utmost importance. Instead of using data URIs, you can use CSS sprites for mobiles. This will reduce the request of images. Make sure the CSS file is at top of the document as modern browsers do not operate unless they encounter a downloaded CSS.
Sticking to a Single Domain
According to Google, you can improve the SEO score on your responsive websites by sticking to a single domain. With a single URL for all devices, publishers will not need to redirect a high-cost browser from mobile to desktop site and vice and versa.
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
We have been working with Sumit and his knowledgeable team at Creative Ideaz for more than 6 months now. Since Sumit took charge of our website and started working with us our website has started to improve in rankings and sales. The Creative Ideaz team is working hard on getting the website ranked, not just using AdWords but also with organic search as well. Overall Sumit and his team have been a credit to us as an online business, they very informative and know how to improve the website as a whole.
We would recommend Creative Ideaz to other online businesses as they have proven experience, skills and qualities.Haroon Nawaz
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd