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Why Should You Link Back to Website with Contextual Links?

Posted by Sumit on July 15th, 2016

Contextual links are links which connect you to a relevant site within the body of the text. There are primarily three kinds of contextual links, namely: external links, internal links and reciprocal links. While external links (also called outgoing links) carry you to another website, internal links move you to a piece of content within […]


Search Optimisation in the Age of Digital Assistants

Posted by Sumit on May 28th, 2016

Rise of the Digital Assistants Mid-2015 saw the rise of digital assistants, with Siri peaking over 1 billion requests every week, as stated in an announcement made by Craig Federighi, Apple’s Senior VP. Slate also reported the gradually increasing use of A.I. assistants for almost every imaginable task – be it ordering a shirt, purchasing […]


Is It The End Of Link Building Era?

Posted by Sumit on May 10th, 2016

Link building, as we know it, is the process of linking external pages on a website as one of the many strategies for Search Engine Optimisation (SEO). Using this technique, search engines discover new web pages and help determine their ranking. Back in the 1990s, Google started to overpower the search engine market using links […]


How To Get The Best Results Out Of Your AdWords Campaigns

Posted by Sumit on April 1st, 2016

AdWords remains the quintessential method to gain from targeted audience. However, merely having an AdSense account and posting ads is unlikely to do wonders. Follow these tips and tricks to get the best results out of your AdWords campaign. Optimise the budget Success is very often directly proportional to the amount of money invested in […]


Tips To Carry Out Efficient Keyword Research For Your Website

Posted by Sumit on March 30th, 2016

Google updates come and go, but keywords continue to remain the essential factor related to search engine optimisation. Here are some ways to carry out efficient keyword research for your website. 1. Stay with the times Keyword best practices changes over time, especially with every Google algorithm update. Keep abreast with what constructs “good” keyword […]


Why Linux still continues to rule over Windows 10

Posted by Sumit on February 24th, 2016

The desktop space has witnessed an intense battle over the entrenched Windows OS and the upstart Linux. Linux versions such as Fedora, Mint, and Ubuntu have gained considerable popularity over the years, owing to its free distribution, and many intuitive capabilities not matched in Windows. The launch of Windows 10, however, threatened to derail Linux’s […]


Voice Search – The Latest Trend Taking Over Traditional Search Pattern

Posted by Sumit on February 7th, 2016

New waves of technological advances make earlier ones obsolete. The latest trend on the block is voice search, which has the potential to make conventional text based search obsolete. Google estimates 55% of teenagers and 41% of adults use voice search every day, and 56% of adults using voice search feel they are “tech savvy.” […]


Ways to Increase Google Crawl Rates

Posted by Sumit on February 2nd, 2016

Search engines persistently collect information on the zillions of web pages and websites out there, to provide effective response to search queries. This arduous task of the “information collector” is often done by search engine spiders or crawlers. How does a Spider work? Spiders crawl over websites, reading through the content, hyperlinks, Meta tags (specially […]


PHP 7.0 – Why we are so excited about it!

Posted by Sumit on December 15th, 2015

PHP is one of the most popular website development languages. This server-side scripting language is easy to understand, and over the years, has become the most preferred open source programming languages for developing websites. Starting from PHP version 3.0 when it was released, every new release has added newer features to it, making it a […]


Why Should You Choose Laravel Framework

Posted by Sumit on November 30th, 2015

Why Should You Choose Laravel Framework First conceptualised in 2011, Laravel has come a long way from being a basic PHP development framework and is now state-of-the-art, feature rich and elegant, having gained the respect and popularity all over the world. The new improved Laravel 5 was launched recently and has all that is needed […]



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