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Your 5 Point Social Media Strategy

Posted by Kirien on November 15th, 2016

In the previous article I discussed what social media is and what it isn’t. Now it’s time to actually dive into how to create a social media strategy that gets results. Too many people incorrectly believe social media marketing is pointless because it’s not measurable. It can be pointless, but not for those reasons. Social […]


Read this before you begin your social media strategy

Posted by Kirien on October 18th, 2016

Here’s a typical conversation I’ll have with a client about why they haven’t invested in social media. Client: “Kirien, my target clients are doctors. They’re not on Facebook and when they are, they’re looking at cat videos, not coming to our brand page.” Me: Okay. But Facebook is one social media platform. Do you think your […]


20 Actionable SEO Marketing tips you can use right now

Posted by Kirien on September 5th, 2016

SEO marketing can be a confusing topic and it’s made worse with the amount of terrible information on the web. But we’re here to change all of that. What’s the problem? Our clients approach us and say, ‘We’ve heard that we just need regular content,’ but are frustrated that their SEO efforts haven’t succeeded. How many […]


Becoming Mobile-Responsible with Responsive Web Design

Posted by Kirien on June 20th, 2016

Today, when a company is initiated into digital life, what determines the success of its website, to a great extent, is if and how it provides a uniform experience across all devices that a customer uses. Moreover, in a world where even a second of interruption could lead to distorted user experience, companies cannot risk […]


Live Streaming Video: The Rising Social Media Marketing Trend of 2016

Posted by Kirien on May 25th, 2016

Live streaming is the delivering of live content over the internet. The last two years saw a steady growth of this feature into a raging trend today. Late 2014 released the Total Audience Report revealing that viewing of videos over the internet is increasing at the rate of 60% per month. Recently, Facebook made its […]


Four Best Ways To Help You Work Through A Creative Block

Posted by Kirien on May 3rd, 2016

Most artists, be it writers, designers, or even entrepreneurs, face creative or mental blocks at some time or the other. How the artist works through such a creative block determines his or her success. Here are five tips to get you out of creativity blocks and get going again. 1. Clear the mind When there […]


The Best Online Tools And Resources For Web Designing Or Graphic Design

Posted by Kirien on April 27th, 2016

Web designers excel through their creativity, but they also require a ton of resources to translate their creativity into works of art. The hardware apart, they require a host of software and other tools, including programs, educational resources, premium fonts, vectors, icons, stock images, and more, to make the magic happen. Adobe Creative Suite offers […]


The Importance Of Visual Content In Business

Posted by Kirien on April 20th, 2016

Visual representation is always more interesting, and results in a long lasting impression in our minds. What we see has a deep rooted effect on what we feel and what we do. Our brain processes visuals faster, and the retention factor is much higher compared to text only. On that note, have you looked at […]


How to deal with negative reviews on social media

Posted by Kirien on March 14th, 2016

The social media is a double edged sword. Positive reviews can be a big boost to rope in new customers, but negative reviews have the opposite effect. In many instances, a barrage of negative reviews can even sound the death knell for the business. In today’s hyper connected world, hell hath no fury than a […]


Five tips to get the best out of LinkedIn for your Business

Posted by Kirien on March 7th, 2016

LinkedIn is the second-largest social network, with more dedicated users than Twitter. Contrary to the general impression, LinkedIn is more a business building tool rather than a professional jobseekers network. Businesses that do not have an active strategy on this social media channel are doing themselves a disservice. Here are some tips to get the […]



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