What if the external content that you publish contains just the right information that your buyer is looking for? What if the internal communication that you send out is just what your employees want to know? Now wouldn’t that be lovely!
For those who are in the business for long, this is just not a dream anymore. For now is the time when there is ample amount of information that gives seasoned marketers a detailed path on the way forward. In a recent survey conducted by the Content Marketing Institute, the top two activities that are gaining traction amongst content marketing professionals are:
• Creating more engaging content – 69%
• Better understanding of audiences – 63%
The results of having a targeted marketing plan with the use of buyer personas have been phenomenal.
For example, note the following data that has been reported by companies very much like yours who have tasted the success of this strategy.
• A growing organization witnessed a 100% upsurge in qualified sales leads followed by 20% expansion in pipeline opportunities.
• When a company looking to leverage online marketing started using persona information, they surprised themselves by recording an outstanding 70% increase in Y-O-Y revenues.
Here are the top 3 steps for building buyer personas that help your marketing efforts convert into actual winnable deals.
• Use a CRM Tool: If you are going for persona based analysis, a CRM tool is a must have. For smaller organizations an excel workbook will suffice, for medium to large organizations, an automated free or open source software will do the trick. The idea is to gather key buyer information such as:
a) Demographic Information such as Title, Organization, Department and Education Level
b) The buyer’s goal that is getting fulfilled with your product
c) Additional benefits expected due to which prospects did not buy
d) Perceived limitations of your product
e) Preferred means of communication during sales process
• Separate Favourite Customers: Now that you have your customer repository ready, identify those customers whom you really love. They could be ones that have an excellent purchase record with you, and also those who keep referring you to other buyers. For these customers, list down the key attributes to how the sales process functions. Figure out the typical questions asked by the influencers, the noise makers, and the decision makers. All three kinds of personas are important and answering the right questions in the right ways will make your content much smarter, your life much easier.
• Keep At It: Once you have started the process of Persona based marketing, keep going. This is an ongoing process and each step leads you to the next. You never know which interaction and which data will point things your way. So keep this as a best practice that you follow, and keep fine tuning your efforts in finding those gold mines filled with buyer insights that are out there waiting to be discovered.
You could choose to do all of this yourself. Or take the route taken by the smarter few. Hiring a professional agency to figure out the best content marketing strategies that will work for you saves your time and energy, and at the same ensures that the prospects keep coming in.
One bright spark from CreativeIdeaz may be all you need to make that difference.
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
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Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
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We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
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The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
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We would recommend Creative Ideaz to other online businesses as they have proven experience, skills and qualities.Haroon Nawaz
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax