We know you’re working hard behind the scenes, burrowing away to drive traffic to your site.
You’re spending time and money on your campaigns and shaping up your social media presence. But are you doing all you can when it comes to the heart of your purpose – the web pages you want people to see.
On-page optimisation is vital to your success. Not only can the way that you set up your online pages attract more people, but it can also improve the chances that they will stay, and convert. How your page looks and speaks will make or break how effective it is, so the least you can do is make sure you’re ticking the right boxes and enjoying the benefits of correctly optimised pages.
There are a number of things to consider, from the hierarchy of your information, to the use of HTML code. So let’s take a look – from the top:
Create a Relevant URL
The URL of your page should show the path that’s been taken to get there, and should always relate to what the page is about. It’s one of the first things that Google is going to pick up on, and you know what they say about first impressions, right?!
It should include your homepage and any parent pages – so any that have led the way to the end point. This helps users and search engines to piece together what your page topic relates to, and who might find it useful. This doesn’t mean your URL has to be longer than your arm. Abbreviations can be used and conjunctions can be skipped, so long as the most important words are there.
Be Descriptive with Titles and Tags
After it’s picked up on what your URL is suggesting, the next point of interest for the search engine is the title of your page. This helps to verify – or to contradict – what your page is all about. When it comes to title tags, there’s no room to be shy. Say it straight, and put <H1> tags around it – basically make sure there’s no mistaking what you want the title of your page to say.
It’s not only search engines that are looking at your title either. Naturally, it’s what your audience are using to decide whether your page holds the answer to their query, the solution to their problem, or the fuel for their interest.
And guess what? It doesn’t stop there.
You need to use meta descriptions to give a snapshot (of just 160 characters!) of your page to time-poor browsers. These snippets provide a very concise version of what your page is about, and appear alongside your website on search result pages. These are associated with your page and work crucially as a backup for your title – if that doesn’t say all it can say (because it’s abstract or catchy) then the meta description fills in the gaps.
Back on your page, the use of alt tags helps you to define any images that may fail to load – for a number of reasons. They are quite simply descriptions of the images used, but they play an important role in the makeup of your page. They’re a chance to use copy (keywords or relevant phrases) that back-up your page’s content without affecting your body copy.
Insist on Good Quality Content
It should really go without saying, but then it’s also always worth a mention. The best way to optimise your page is to make it worth a look.
Good quality copy, engaging imagery, relevant multimedia and an easy to follow layout are all key optimisation factors. Think of your audience as the fussiest critics you could ever imagine. If they find your page hard to use, dull to read and garish to look at, then they’re not going to react favourably to you.
Keep your content on topic, to the point and of the highest quality. That way, your reputation will attract all of those good things – a bigger audience, higher quality links and a level of credibility that will excel you like nothing else.
Keep An Eye on Keywords
This isn’t about cramming as many keywords or terms onto the page as you possibly can. Not only will this not go down well with Google, but it will also undoubtedly make for awful reading. Your keywords should be used with purpose and with intent – in context with your content rather than sprinkled along on top of it.
If you’re not sure how your keywords should work, take a look at your wider SEO strategy. We have a host of SEO marketing tips that will set you well on your way, and that go hand-in-hand with your on-page optimisation plan of action.
If you want it to be seen, your page needs to be easily found.
Although you might be tempted to share content that holds a different format, such as a slideshow or a PDF, it’s important that your website content can be linked to, and linked from – this helps to determine it as a credible source and one that should be associated with a relevant subject.
Again, it’s not a numbers game when it comes to linking, rather than worry about how many links you have on the go, you are better to focus on gathering contextual links – ones that fully support or relate to your page.
So, are we on the same page here?
As you can see by now, it all ties in together: your SEO strategy, your social media activity, your wider marketing plan and your on-page optimisation. They all feed in and out of each other, and ultimately form a chain that ideally ends in a positive action.
Your page is more often than not the final part of the chain, so it needs to be suitably optimised and ready to perform impeccably. After all, no-one likes to fall at the final hurdle.
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It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
We have been working with Sumit and his knowledgeable team at Creative Ideaz for more than 6 months now. Since Sumit took charge of our website and started working with us our website has started to improve in rankings and sales. The Creative Ideaz team is working hard on getting the website ranked, not just using AdWords but also with organic search as well. Overall Sumit and his team have been a credit to us as an online business, they very informative and know how to improve the website as a whole.
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Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
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I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella