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The web design scene is highly fluid, with developments in technology that unlock new possibilities every day. It is important to co-opt the latest styles and trends to ensure you have an up-to-date and contemporary website. Here are some top web design trends for 2016. Innovative menus The highly competitive internet space compel web designers to break away from conventional norms, to innovate on menus and other features. Among the various options, the hamburger icon menu is rising in popularity, as is the cards-inspired layout for navigation. The rising popularity of mobiles prompt site designs with vertical user flows, giving the dated scroll-based design outlook a fresh lease of life in the process. The rise of modular design Web design is now increasingly becoming “atomic,” or shifting to modular design, where each component is designed separately, and then fitted into pages as appropriate, instead of the entire page being mocked-up in one go. The design of each individual component often includes not just the spatial layout, but also how the search function will work, the layout of the navigation, and more. The rise of the modular design is a fallout of the realization that repeated elements occupy different screens, and that these elements need to work both independently and also in conjunction with the rest of the site. Designs continue to flatten out Responsive design is now the dominant force in design, and a flat design theme, which syncs well with responsive design, would continue to dominate design throughout 2016. Material design takes off Since we have seem to have reached peak flat design, designers are opting for the next thing, and Google offers that in material design language. Material design focuses on tactile but dynamic elements that remind us of paper and ink. More card-style interfaces One of the biggest elements to spring from material design has been card-style interfaces. They are in everything, from apps and websites to printed pieces. Cards are fun to create, keep information organized in a user-friendly container and are engaging for users. They also work almost seamlessly across devices, as cards can “stack” across or down the screen (or both). Tiny animations Animation has been one of the “it” trends of 2015. From hero-style animations that lead off a site design, to those tiny divots that you almost miss, moving elements are everywhere. And they will continue to grow in popularity, even as they decrease in size. Focus on interactions Going hand-in-hand with animation is interaction. Good interactions are often small – even micro in nature – and provide value to the user. From the simplest of alarms to a text message to a blip that it is your turn in a game, these small interactions shape how people interact with devices (and how loyal they are to associated websites and apps). Even more beautiful typography Web designing has already been enriched with the rise of streamlined interfaces. A natural extension of the concept is the emergence of beautiful typography. Google Fonts and Adobe Typekit are now mainstream options for creating expansive type libraries online, and taking cue from these, big and bold typefaces, which work well with trendy elements, will soar in popularity. Illustrations and Sketches Illustrations and sketches are no longer for children alone. More and more web designers are incorporating these concepts to their website, to infuse an element of “fun,” and also to render a personal touch for users. The hand drawn illustrations can go long way to create a connection with users. We at Creative Ideaz help you develop cutting edge websites, incorporating the latest trends and styles. Get in touch with us at 0845 0942153.
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Speed is the new king when it comes to retaining customers on your website. You have killer content, and your marketing team makes painstaking efforts and considerable investments to lure in a prospect to your website. Imagine a situation, if the prospect meanders away to a competitor’s website after viewing just one page. This is exactly what would happen if your website is slow. ci_blog Page speed has a direct impact on bounce rates – slower the page speed, higher the bounce race. A high bounce rate is an indicator of a poor quality website. Higher the bounce rate, lower the time people spend on the website. It is a never ending downward spiral, one feeding on the other. Kissmetrics reveals that a one second delay in page response can cause as high as 7% reduction in conversions. About 47% of web users expect the page to load in 2 seconds or less, and 40% of users abandon a page that takes more than 3 seconds to load. Instances of online buyers simply abandoning the cart, even after selecting products from the ecommerce site, because of the slow load speed, are all too common. About 79% of online shoppers opine they would not return to a slow loading ecommerce site, and 44% of them would tell their friends and others, of the poor experience. The situation is becoming even more pronounced now, with recent Google algorithm changes penalising websites that have slow load time. Google now considers fast load time as one of the indicators of a good website, and favours such web pages. Page loading time is an important aspect of user experience. Webpage creators need to consider the impact of a new aesthetic design, an added functionality or additional images, to the load time. New site functionality does not help users if they cannot access it properly in the first place. Website visitors care more about speed than bells and whistles! A typical website weighs about 130 KB, complete with images, scripts and style sheets. As a rule of thumb, more the resources and plugins attached to the page, higher the weight, and hence higher the load time. However, web developers and experts have several tweaks and tools at their disposal, to increase load times even with fully functional websites, offering many features. Some of the basic tactics are file compression, storing scripts in external files, using content distribution networks, enabling caching, using lightweight images, and more, but there are several permutations and combinations to consider as well. In a hyper competitive online space, every second counts. We at Creative Ideaz can help you improve your page load time, and get you in the good books of Google and that of your valued customers. Call us at 0845 0942153.
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