After your keywords have been selected, we can start to analyse how well your website is currently optimised for the chosen keywords
. There are a number of factors that influence a website's rankings. Analysing most important factors lets you estimate the efficiency of your website optimization efforts and figure out future optimisation options. This includes:
Details of Domain age, PR, Alexa Rank, DMOZ listing, Pages Indexed, Domain Popularity and Presence in Social media will help in building an initial overview.
A sensibly organised link structure (both external and internal) is an effective means to influence search engine rankings, as you can control Page Rank distribution over different pages through internal and external links between them.
Your website's rankings can be influenced negatively if some of your pages do not load properly or have errors in their HTML code.
The content of your pages is one of the key factors to make your website highly valued both by its visitors and search engines.
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