It is important for a web designer to understand what exactly Search Engine Optimisation (SEO) is. SEO basically constitutes of linking, tagging, navigation and loading of website pages.
Let us dwell on the reasons why understanding of SEO is important for a web designer.
Firstly, it is important that a website has a good and clear navigation system that lets the user find information easily. Even though a web designer need not worry about external linking, it is a known fact that every webpage can be linked back from other websites, online directories, blogs, social networks and bookmarking communities. This helps to push the website up on search engine rankings.
Therefore, a web designer should clearly show the share buttons on every page.
Downloading time of the website is another important issue. If a website is full of graphics, widgets, banners and boxes its loading time will increase. Broadband users might not be able to access the website and this can consequently have a bad effect on the SEO.
Last but not the least, a web designer needs to understand that including keywords in page links, image titles, video tags, page description, heading and tagging can improve the website ranking.
A web designer should always keep in mind how users search for information on websites and accordingly place it.
A good web designer will always have knowledge about SEO and contribute to the popularity of the website.
