Whilst high street shops continue to try and grab people, via expensive advertising campaigns and paying celebrities, Rockefella-type pay checks, (think Twiggy, Gemma, Kate) to don on their clothes, the internet shops are effortlessly pulling in the customers. And, the customers, sometimes spending at a rate of £22 million an hour, are more than happy to shell out online.
Kate Hamper, an internet entrepreneur, said that the “bargains are to be found online,” the idea of Christmas queues and surrounded by armies of people are far more distressing than 1 click shopping.
Even still, one could not predict the rate of spending that is happening. A whopping £5.2 billion was spent by people shopping online last month, which is almost a quarter up on figures from 2009.
“The shopping experience online is more comfortable, relaxed and really emphasises the power of the consumer, which consumers like. Think about it, you can either go to a store and have people pushing products under your face, of you can go online and have an inexhaustible amount of options,” argues Sam Anderson an online shopping expert.
Since January of this year, online shoppers have shopped their way to £46 billion, which is a 17% rise from last year. Even industry experts who predicted the power of internet shopping did not foresee this sharp rise in online shopping.
Of cause this is great news for both consumers and online sellers. On line retailers are competing for some of that £46 billion. Whereas consumers are turned on by the vast competition of sellers, all trying to offer the cheapest deal they can. Online competition is much more fierce than then of the limited shops on the high street.
