For an effective
SEO strategy, there are quite a lot of things that need to be kept in mind. However, there is one particular component that is the most important, and it is called <title> tags.
<title> tags are of supreme importance because they serve the search engines as well as the online visitors. We often forget that search engines will be of no use without the people. Therefore, while building a website we should not ignore this aspect.
So what basically need to be done? You should ideally create dynamic and descriptive <title> tags for each page of your site. This might sound quite difficult but it is not.
All the major search engines like Google, Yahoo! And Bing etc display a small description of the linked page after the visitor enters a search query. These are known as SERPs (Search Engine Result Pages). The online visitor can easily go through these results and what actually catch his attention are the titles. This is because they are bold, blue, and extremely distinguishable from the rest of the page. All these titles are basically created from the actual <title> tags on the pages of your website.
The contents of your <title> tags should keep on varying with every page. They should also convey what type of information exists on that particular page. Therefore, your titles should be appealing so that users are prompted to click on them.
