Ecommerce website design is not the same as a regular web design. It has to be dynamic as you need to keep on adding and removing products. Such a website needs to have an eye-catching design but a simple navigation system. Flash technology can be used to create an impact.
Flash is a highly developed multimedia application that can help you to add animation and videos to web pages. It helps to make the website very attractive and highly appealing. Flash also adds interest to a website and makes it easier for the user to understand the web content.
However, flash technology is generally not used in ecommerce web designs as it is not search engine friendly. This is because search engines crawl only the text most of the times and therefore if too much usage of flash can lead to a lower ranking of your website.
Even though Google has now started indexing some flash files but most of the search engines are still unable to detect flash designs. This is the reason why an ecommerce website design company avoids using flash technology on its web pages.
Flash technology drives away users from any website as the web pages take a longer time to download. So an ecommerce website might not work if too much flash technology is used in it. However, if used judiciously in balance with other elements, flash can work on an ecommerce website.
