These days website designing is not merely about putting text and hyperlinks. The Web is so much interactive anddynamic nowadays. The websites have informative content coupled with multimedia rich formats.
Therefore in today’s age it is very important that your website design is powerful enough to hold the attention of the Web user.
‘Design’ is basically the way your website is represented on the screen. This includes the layout of different web pages, pictures, colours used, as well as the unity with which all the items seem to be placed in order.
There are some basic website design principles that need to be kept in mind so that your website looks appealing.
1. Colours: The judicious use of colours can make or mar your website. A bad combination of colours can affect the visibility of your website and in turn affect your end purpose of developing it.
2. Placement of information: The Web user of today does not have much time at his disposal and does not spend too much time on any one website.
So it becomes all the more important that all the relevant information and links are placed in such a way that they are easily visible to the user.
3. Fonts: Fonts are an important aspect of any website design. You should use the right combination of fonts with the correct font size.
The type of fonts used on the website can make it look elegant or cluttered. Fonts used should be neither too small nor too large. Also, they should be compatible with all types of browsers.
4. Additional tools: ‘Search box’ is a very powerful tool for the web user. If somebody wants to search for specific information on your website he can just type the keyword in the search box to get the details.
If a user wants to share your website link on social networking platforms there should be additional buttons for that too.
Also, you need regular feedback to keep on improving your website. There should be a provision for collecting the user feedback so that you exactly know what is good and what is lacking.
Search engines keep on altering their rules on a regular basis and sometimes it becomes difficult to keep up with all these changes. Since search engines change their algorithms daily to tackle spam, some people get confused about the search engine policies.
Following are some of the common SEO myths that you need to take care of:
1. It is believed that the use of header tags on your website will get you a higher ranking on the search engines. It is a false notion that keywords in the H tag can push up your search engine rankings.
2. Another common myth is that you should get your URL manually registered to get it listed in the search engines. But the Internet has become very advanced now and you only need to get your URL listed οn a few Web 2.0 sites οr those forums that get frequently crawled. Also, manual registration is not a good option since it can stretch the indexing process.
3. Another thing that needs to be kept in mind is that it is not required to optimize every page on your website for a single phrase. This will only degrade your content as you will forcibly write articles repeating a single keyword phrase.
Also, you do not use additional key phrases and by doing this you do not make optimum use of your web space. Better results can be achieved if you target different keyword phrases on a single page.
4. You will not be able to fool the search engines to get a higher ranking. Even if you are able to do so, your prospective customer will also get misleading signals. Eventually, your conversion rate will not be high. Therefore you should only put relevant content on your website and do effective link building so that you get a high ranking on the search engines.
5. While optimizing your website if you are not able to adhere to Google’s guidelines, you will not be banned. Just take care that you don’t get into spamming or any other kind of fraud.
6. Adding new content on your website regularly does not affect your rankings on the search engines. However, it will definitely make the spiders crawl your website more frequently.
Last but not the least, just keep yourself updated about the latest advancements in SEO and you will surely not falter.
A website design helps to portray the image of your company or business to the prospective customer/client.
Therefore it becomes necessary that you develop a unique website that attracts your target audience. The website design should be user-friendly as well as interactive so that you sell more products and services.
Following are some simple rules that need to be kept in mind.
1. Understand the psychology of your customer: The main purpose of your website should be to initiate the prospective customer into taking the action that you desire. So, it is important that you keep the customer’s needs in your mind while designing the website.
You need to design a website that attracts the attention of your customers and then helps to sustain it to ultimately make them take the desired action.
2. Content is the king: Any online user determines the utility of your website based on the quality of content it has to offer. The content should not only be presented well but it should also be useful. Your website should provide informative content that can help the online user know more about your products and services.
3. Attractive pictures: Pictures have a higher probability of catching the attention of the client. Therefore you should make use of attractive and relevant pictures on your website. Content and images should be in the correct proportion so as to make a good website.
4. Keep it simple: Your website should have a simple navigation system so that a user can easily browse through your website. The layout should be simple and not cluttered. Avoid pop-ups as they irritate the end-user.
5. Effective communication is the key: Try to communicate with your client as effectively as possible. Don’t use jargon and technical terms that confuse the Web user. Your ideas should be easily communicable to your target audience.
