How to increase your Conversion Rate?

If your website is getting an increased traffic but the sales are not picking up then you definitely need to push up your customer conversion rate. You have to encourage the customer to take the desired action and ultimately buy your product and services. So you need to discard the basic mistakes that are preventing the growth of your conversion rate.

We will give you some tips that can help you increase the conversion rate. Read on….

You need to fully know your customer. Customer feedback is very important and needs to be taken seriously. If possible, there should be a 24X7 customer helpline that deals with the complaints and requests of your customers.
Your pricing plans and tactics should be well in order. You need to convince the customer that why you are offering a particular product at a particular price. You should promote your business depending on the price range of the products that your company sells.
The buying process should be made as simple as possible. There should be no long and tedious forms and procedures that irritate the customer and eventually discourage him from buying your product. Additional costs such as delivery charges etc should be clearly stated.
Do not only focus on the design aspect of your website. Although it is imperative that your website is neatly designed, it is equally important to clearly develop the buying procedure too.

Just keep these few things in mind and you will surely notice a rise in the conversion rate of your website and the profits in your business!

Evolvement of Search Engines

During the recent years, Internet has grown manifold and thousands of pages are being added every second. Therefore, it becomes all the more imperative that there is some kind of proper indexing system.

Over the years there has been continuous progress in the way in which indexing is done. The first step in this regard was the development of “spiders”. These were the programs that crawled all through the Internet and stored the content of above 100 pages every second. The spiders used to start from some important site and then tracked down its entire links and then followed all the links from those sites, and the process continued.

The information collected is henceforth stored in a compact description on the company’s computers. This index includes the URLs, the words that appeared on the pages, and some other bits of information.

This means that when you type a query to search something, it’s actually the index that you are searching in and not the Internet.

Previously the search engines used to show the pages in the order that they were found. However, this system used to mostly bury the best matching query somewhere deep down in the rankings.

The next innovation was called the search algorithm. This is a method that tells how appropriately a page matches a query. But this method too failed to produce accurate results as web designers used to add deceptive terms in their titles to be ranked above in the search engines.

Further advancement led to the introduction of PageRank system in 1997. This idea was developed by Google founders Sergey Brin and Larry Page. PageRank finds out how many pages link to the page that is being seen and how many sites link to those pages.

These days many techniques are used to sift out unwanted clutter. For instance, Google keeps on altering its algorithm twice or thrice daily.

Another way to guess what all pages you might be interested in seeing is called ‘Personalization’. Here the question of privacy creeps in as a search engine can have access to your browsing history, e-mail records and the documents on your computer.

Similarly, a search engine can also come up with search results that might be similar to the query that you typed in.

Therefore we can see that many new technologies have led to the improvement in the way search engines function and this has surely made life easier for the Internet user.

TITLE TAGS: AN EFFECTIVE SEO TOOL

For an effective SEO strategy, there are quite a lot of things that need to be kept in mind. However, there is one particular component that is the most important, and it is called <title> tags.

<title> tags are of supreme importance because they serve the search engines as well as the online visitors. We often forget that search engines will be of no use without the people. Therefore, while building a website we should not ignore this aspect.

So what basically need to be done? You should ideally create dynamic and descriptive <title> tags for each page of your site. This might sound quite difficult but it is not.

All the major search engines like Google, Yahoo! And Bing etc display a small description of the linked page after the visitor enters a search query. These are known as SERPs (Search Engine Result Pages). The online visitor can easily go through these results and what actually catch his attention are the titles. This is because they are bold, blue, and extremely distinguishable from the rest of the page. All these titles are basically created from the actual <title> tags on the pages of your website.

The contents of your <title> tags should keep on varying with every page. They should also convey what type of information exists on that particular page. Therefore, your titles should be appealing so that users are prompted to click on them.

TIPS FOR EFFECTIVE WEBSITE DESIGNING

Website designing is a creative job and not an easy job for sure! With the evolution of technology, web designers have a host of options at their disposal so it becomes even tougher to decide how you will use them wisely.

But you don’t have to worry. We will provide you with some practical tips that can help you design professional looking websites. Read on…

1. Follow a single colour scheme throughout: Your website should have only one colour scheme on all the pages. Don’t attempt at changing colours on each and every page. Blue and white, yellow, grey and white are some of the popular colour schemes that are utilised.

2. Provide a simple navigation system: Whenever you design a website, make sure that the visitor can easily browse through it. The visitors don’t have the time and patience to surf a complex website. If your website has a complex navigation system, the visitor will move on to the next website.
Most of the websites have their navigation bar on the left side or at the top. It is also helpful for the visitor if you provide a navigation bar at the bottom of every page.

3. Use limited special effects: It is not advisable to use too many special effects as the downloading time goes up and the actual content gets lost somewhere. Therefore minimise the use of special effects and use only where required.

4. Background colour: The background colour should be such that the text written over it is easily readable. Dark colour should not be used for text if the background colour is also dark. Ensure that all your links are correct and easily visible to the online visitor.

5. Site Map & Search Feature: If your website is very extensive and has too many pages, it is advisable to provide a site map or a “search” feature so that the visitor can easily find the information that he is looking for.

6. Content is of supreme importance: No doubt every website should be well-designed and easy to use, but it is imperative to keep in mind that content is the king. Therefore, don’t neglect the content at the cost of designing a website.

Last but not the least, avoid too many pop-ups as they irritate the user. Try not to use flash intros and autoplay music as this does not add much to the website. You might end up actually losing the potential customer if you get involved in too many gimmicks.

The basic principle is: KEEP IT SIMPLE