UK’s Digital Marketing Industry is creating a new name for itself in the global marketing arena. While the vision of this industry is very much in place, there are some ground realities that have to be dealt with first. Adobe’s recently published Digital Roadblock Report 2015 has some interesting insights on the current state of affairs amongst UK’s marketers.
John Watton, marketing director EMEA at Adobe, is upbeat about the new trends in digital technologies and says that, “On the whole UK marketers are positive about the opportunities presented by new technologies.”
In this new realm of digital uncertainty, here are the top 3 rules that are diligently followed by industry leaders globally.
You don’t have time to try all the variants of the game on your own if you want to focus on your results. While there needs to be a balance between originality and outright plagiarism, watching the successful outcomes of like-minded companies can give you an edge as to what works and what does not work for your kind of industry.
A common mistake made by marketers is to focus solely on the great features and services that their brand offers without mentioning how the brand can be used to resolve user’s challenges. Keeping the target audience in mind and talking in a language that they understand and connect has the ability to resolve almost 90% of the roadblocks faced by novice marketers that only aggressively focus on promoting themselves.
Technical analysis with metrics, measurements and ROI can sometimes bog you down and distract you from the inbuilt creativity that is needed to succeed in the marketing business. While it is important to keep an eye on results, if there are revolutionary ideas that are coming to you, it is equally important to go ahead and take the risk. History shows that in the long run, following the creativity and innovation path will give extraordinary results, while following the standard rules can at best give you ”just about ordinary’ results.
Whether you are a risk taker that wants to shake the market or a safe steady player that wants guaranteed results, at Creative Ideaz we can give you just the right set of initiatives that will work for your kind of business. For more details, do get in touch with us @ 0845 094 2153.
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd