SEO and search engine rankings are indispensable resources in effective content marketing. SEO trends saw major changes in 2015. One of the major ones was the Mobilegeddon update released by Google on 21st April. It segregated mobile-adaptable and non-mobile-adaptable sites because of increasing mobile optimization.
The year 2016 is again predicted to be fully action-packed for the SEO industry. Listed below are few of the major predicted takeovers likely to happen next year.
• Mobile searches will rank the first: Mobile optimization will be the buzzword for 2016, with the increasing search traffic and significant paid clicks from smartphones and tablets. With the Mobilegeddon update and the downsizing to local 3 pack searches, Google has confirmed the importance of mobile rankings and searches. For all businesses, this is a clear indication that businesses should work towards building effective mobile marketing plans, which includes good mobile design, mobile advertising, and mobile payments, in order to provide maximum mobile experience for users.
• Voice based search to gain more importance: With vocal searches now enabled on Apple Siri, Google Now and Windows Cortana, voice based searches are gliding up the rankings. For users this means quick results when compared to traditional text searches. Definitely, the future is all likely to see apps, search engines and web pages that imitate and translate colloquial language.
• Deep linking on apps will gain higher significance: Google app indexing is a major game changer of apps. Google is predicting the use of apps to outsmart traditional desktop searches because of the increasing number of search requests coming in from mobiles. As such deep linking on apps will garner more importance because of the app optimisation. Earlier, for mobile users, an app link opened only to the home screen but now with embedded deep links on apps, it is possible to connect users to other pages apart from the home page. Deep linking effectively increases customer conversion rates and enhances user engagement.
• Video content to outsmart written content: Until now written content was the ruling king. However, engaging video content is widely gaining popularity. According to Cisco Visual Networking Index, by 2017, there will be a 67% increase in video content. Video content has several advantages with respect to wider reach, more user involvements, higher efficiency and major increase in ROI. You Tube has more than one billion viewers every month and it is said there are more than 20 million weekly video watchers in UK alone. So, now businesses can look into providing regular video contents to increase user reach and for more user involvement. With apps like Twitter’s vine, it’s now possible for small businesses on shoe string budget to record engaging video content.
We at Creative Ideaz can help you to get on top of search engines to make your business stand out and increase your sales. For more information call us at 0845 0942153.