SEO and search engine rankings are indispensable resources in effective content marketing. SEO trends saw major changes in 2015. One of the major ones was the Mobilegeddon update released by Google on 21st April. It segregated mobile-adaptable and non-mobile-adaptable sites because of increasing mobile optimization.
The year 2016 is again predicted to be fully action-packed for the SEO industry. Listed below are few of the major predicted takeovers likely to happen next year.
• Mobile searches will rank the first: Mobile optimization will be the buzzword for 2016, with the increasing search traffic and significant paid clicks from smartphones and tablets. With the Mobilegeddon update and the downsizing to local 3 pack searches, Google has confirmed the importance of mobile rankings and searches. For all businesses, this is a clear indication that businesses should work towards building effective mobile marketing plans, which includes good mobile design, mobile advertising, and mobile payments, in order to provide maximum mobile experience for users.
• Voice based search to gain more importance: With vocal searches now enabled on Apple Siri, Google Now and Windows Cortana, voice based searches are gliding up the rankings. For users this means quick results when compared to traditional text searches. Definitely, the future is all likely to see apps, search engines and web pages that imitate and translate colloquial language.
• Deep linking on apps will gain higher significance: Google app indexing is a major game changer of apps. Google is predicting the use of apps to outsmart traditional desktop searches because of the increasing number of search requests coming in from mobiles. As such deep linking on apps will garner more importance because of the app optimisation. Earlier, for mobile users, an app link opened only to the home screen but now with embedded deep links on apps, it is possible to connect users to other pages apart from the home page. Deep linking effectively increases customer conversion rates and enhances user engagement.
• Video content to outsmart written content: Until now written content was the ruling king. However, engaging video content is widely gaining popularity. According to Cisco Visual Networking Index, by 2017, there will be a 67% increase in video content. Video content has several advantages with respect to wider reach, more user involvements, higher efficiency and major increase in ROI. You Tube has more than one billion viewers every month and it is said there are more than 20 million weekly video watchers in UK alone. So, now businesses can look into providing regular video contents to increase user reach and for more user involvement. With apps like Twitter’s vine, it’s now possible for small businesses on shoe string budget to record engaging video content.
We at Creative Ideaz can help you to get on top of search engines to make your business stand out and increase your sales. For more information call us at 0845 0942153.
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind