If you have not yet started reaping the benefits of Google’s RLSA (Remarketing Lists for Search Ads), then you are surely missing out on something BIG!! RLSA is a lesser known feature of Google AdWords. Yes, this is a bit complicated to understand and implement, but for those marketers who are willing to invest some time and effort, this so called complexity perception barrier can be crossed easily!
Here is some help for those who would like to get started with this magical technique for search engine marketing.
What exactly is RLSA?
When surfing the net, have you ever noticed that the same kind of ads keep appearing on the pages that you visit? If you have searched for ‘cheap flight deals’ previously on expedia.com, then the ad for expedia.com keeps following you for the next few weeks. Intelligent, isn’t it?
Now the intelligence gets even better – With RLSA, you will now see the ad for expedia.com only when you again key in a search for ‘cheap flight deals’. If you search for ‘best black dress’, then the expedia.com ad will not be shown – only an appropriate ad will be shown. In other words, a win-win scenario for both merchant and customer!
Now comes the technical definition – “RLSA allows you to show ads on Google only to people who previously visited your website and only when they are once again searching for your products and services”
Two top reasons that work in favour of RLSA:
• Since the focus is on return visitors to your website, it is the best and easiest way to target ‘qualified’ leads.
• The algorithm does not access a user’s detailed search history, therefore making it simpler to generate the most appropriate ads to show previous visitors.
Detailed strategies for effectively using RLSA for your marketing campaign can be created. Since RLSA is already integrated with Google’s AdWords, you can extend your existing campaigns and marketing pitch to attract those visitors who are returning for more info.
In fact, you can try it with a device specific or shopping campaign strategy to see how it benefits your brand. Since RLSA targets those visitors who have already shown some interest (AKA qualified leads!), the conversion will get easier.
If you are already sold on the exciting power of this wonder tool, then get started today and leave the creative and technical implementation details to those who know it best – the super star team at Creative Ideaz, UK.
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella