Results from a recent research showed that SEO activities earned businesses a lucrative 14.6 % return as compared to direct e-mail or print advertising which averaged around 1.75%. If you have started your digital marketing journey with launching a website – the next step is to get going and ensure that you are well covered on the SEO front as well.
Honestly, who would want a website to appear on page 26 of a Google search result when with a little bit of help you can get it to appear on page 1? Here are the top three tips this year that can help you towards creating high ranking content.
Tip #1 Strive for Quality Content over Quantity
Content is the key to success in digital marketing. Creating consistent, informative and unique content most definitely results in more traffic, more business, and more revenue. Using conversational style has been known to obtain the best ranking. People prefer to ask a question instead of utter certain keywords to find the correct answer. Good SEO is about creating content with great user experience, and encouraging the sharing and distribution of great content to drive organic publicity. The trick is to keep updating relevant content to your site like case studies, reviews or articles about your products or services on a weekly, monthly and yearly basis.
Tip #2 Use Organic Links
Links are still one of the most important elements of an SEO campaign. The best link building strategy is to write engaging, high-quality content that people will want to link to your site. Always keep an open eye on the links in 2015, use monitoring tools to ensure that quality links are connected to your site. Using negative links could penalize your site. Make it a habit to earn links rather than asking for them.
Tip #3 Let People Talk about Your Brand
Make sure you have great brand identification through the use of techniques such as color, slogans, brand ambassadors – the works. Encourage people to talk about your brand. Brand mentions plays a significant role for SEO in 2015. Google+ is 2015’s giant search engine platform. Grow your community of influential people and start encouraging people to join your circle and write on your page, social media pages and blogs as well. Encourage your network circle to mention about your brand on their social sites. Reputation creates the chances that you will be mentioned throughout a variety of platforms automatically without any great effort from your side.
SEO has proved to be effective for around 49% of the organizations that adopted it and was responsible for generating a cool 55% of the total leads. So what are you waiting for, get SEO savvy today.
To get started, all you need to do is get in touch with the expert team at one of UKs leading digital marketing agency, Creative Ideaz.