Social media referrals have become the biggest driver of website referral traffic. They accounted for 31.24% of all referral traffic in 2014, up from 22.71% the previous year. Facebook continues to lead as the #1 driver of referral traffic among all social networking sites.
With the widespread reach of social media, social referrals can get you more site visits and more conversions. And it really does not cost you much. What it takes is a good social media strategy aimed at hitting the right chords with your customers, both existing and prospective.
Here are a few pointers that can help you get more social media referrals:
1. Use social media sharing buttons
Take care to prominently display social sharing widgets of all prominent social media platforms. This makes it easy for your readers to share anything they find interesting with their friends. This is a great way to get free word-of-mouth publicity. Do ensure that your content is relevant and adds value to the reader.
2. Make your post more attractive through eye-catching images
Images are always appealing and get your post more eye-balls. But it is important to ensure images are of the correct size and resolution so that they look good on devices of varying screen sizes.
3. Interact more on social media
The more you interact on social media, the more the chances of your brand getting seen and heard. All interactions need not be about your products. They can be about whatever happens to be trending at the moment. When your social conversations are a good mix of business, entertainment, social issues etc., you get a chance to make your online presence felt and create higher brand awareness.
4. Build a community
Build a community of your loyal customers and have them invite their friends into the community. The community may or may not be directly related to your line of business. What is important is you offer a platform for your customers to engage with one another. Allow visitors to your site to leave comments and respond to those comments. Needless to say, socially engaged customers are more loyal and likely to refer your brand in their social circles.
5. Offer referral incentives
Encourage your loyal customers to refer their friends and relatives by offering them incentives each time they bring in a new customer. Research shows that 62% of online shoppers claim to read product related comments from their Facebook friends and 75% of them click on referral links to visit the retailer site. 53% of such visits end in conversions.
If you are a new business or are looking to increase your customer base, Creative Ideaz can assist you in building for yourself a strong online presence. Contact us today.
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir