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Why Pay Per Click Works

Posted by Kirien on May 7th, 2015

Pay Per Clicks (PPC) has always been an option for increasing online sales. In 2015, PPC is all set to go to the next level. Traditional PPC has now made way for mobile PPC and Google Product Listing Ads (PLA). Here are some facts that you need to consider when opting for PPC marketing: •  […]


Digital Marketing for the Millennials

Posted by Kirien on April 22nd, 2015

How do you reach out to a generation that was born in the digital age? A generation that thrives on speed, on everything smart, on aiming for superlative success. The New Age Millennials, typically born between 1980 and 2000 are a tough lot to please. Here is an insight into the millennial mind, giving you […]


E-Commerce Explosion in European Markets

Posted by Kirien on April 13th, 2015

What do the numbers have to say for the e-Commerce industry in Europe? Sales statistics were extremely encouraging for all those who took the bold step to go the online route. Research reveals that total sales grew from 131.61 billion euro to 156.26 billion euro in 2014. The forecast is that the industry will witness […]


Top Tips for Targeting Your Content Marketing in 2015

Posted by Kirien on April 3rd, 2015

She is a top notch business strategists working with the likes of Oprah Winfrey, Sir Richard Branson, Tony Robbins and Jay-Z. She has to her credit a bestselling book that has been released in 13 languages, an online show with viewers from 193 countries and 4 outstanding fitness DVDs. Who is she? None other than […]


How to easily manage your online brand in 3 easy steps.

Posted by Kirien on March 31st, 2015

What is your brand? Back in 1997, marketing guru Tom Peters wrote a fascinating article titled, “The Brand Called You.” He argued that we were all becoming brands and he said we must develop our own micro Nike-Swoosh. There’s still some confusion about what a brand is. I always tell people that your brand is […]


Advantage – Authority: Are you ready to be an authority figure? Take the test!

Posted by Kirien on March 30th, 2015

One of the best digital marketing strategies to hit home this season is the topic of Authority. In the context of digital marketing, the spirit of authority takes on a whole new dimension. It is an age where authority is being used by brands and thought leaders to spread awareness and bring about change in […]


Turning the Spotlight on Social Media Stars

Posted by Kirien on March 16th, 2015

Social media stars promise to bring in more newness and freshness into the world of content marketing. Here are some interesting notes on this new found niche that many industry leaders are looking to explore further. Very much like movie, stage, music, fashion and television celebrities, the social media celebrity is fashionable, popular and trendy. […]


Capturing Attention with Corporate Videos

Posted by Kirien on March 9th, 2015

2015 is witnessing a momentous interest in the creation, publication and distribution of video based content. While video has already established its popularity on the social sharing front, there is a new awareness in the corporate world on the effectiveness of digital video for product branding. Here are the top three strategies adopted by digital […]


Best Content Marketing Platforms for UK Audiences

Posted by Kirien on March 2nd, 2015

UK audiences have their own preferences when it comes to Social Media following. Knowing the key patterns of consumers helps content marketing agencies build the right strategy for the right target community. Here are some interesting statistics on the trends in UK digital marketing best practices: – 20% of all of UK’s Content Marketing Budgets […]


Cinemagraphs – the new language of Facebook Ads

Posted by Kirien on February 23rd, 2015

Cinemagraphs are all set to revolutionize Facebook and its photo sharing site Instagram. Facebook has been encouraging marketers to adopt cinemagraphs in their ads with the hope of capturing more viewer attention through these photo-video hybrid pictures. What is a Cinemagraph? Cinemagraphs are still photographs with a subtle and repeated movement in them in a […]



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