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Going from Good to Great with Gifo-graphics

Posted by Kirien on July 24th, 2015

It is a visual world. And those businesses that quickly started experimenting with Infographics is now moving on to the realm of Gifo-graphics. Studies show that search volumes have increased by an astounding 800% for content comprising info-graphics. The new entrant on the scene – Gifographics – an animated sibling of the infographic is gaining […]


Top 3 Performance Tips for UK’s Digital Marketing Industry

Posted by Kirien on July 20th, 2015

UK’s Digital Marketing Industry is creating a new name for itself in the global marketing arena. While the vision of this industry is very much in place, there are some ground realities that have to be dealt with first. Adobe’s recently published Digital Roadblock Report 2015 has some interesting insights on the current state of […]


Social Media – Going the Niche Way

Posted by Kirien on July 4th, 2015

Content marketers are slowly waking up to the power of the niche platforms on social media. Niche social platforms? Yes – for those willing to look at life outside of Facebook, LinkedIn and Pinterest, here is a list of some niche social media platforms that are surely worth exploring: But first, a note of caution: […]


Invite Only Marketing: A Case Study

Posted by Kirien on June 23rd, 2015

When OnePlus was launching its new mobile handset, it was looking for a marketing strategy that would take it to the big league of smart-phone players such as Apple, Samsung and Motorola. Knowing that an all out global media campaign required vast amount of capital, OnePlus decided to break the boundaries and do something different. […]


Colourful Ways to Keep Online Sales Ringing

Posted by Sumit on June 17th, 2015

Did you know that colour is one of the simplest ways of achieving effective branding? The results of using the right colours for marketing brochures, online shops, websites and videos have been absolutely phenomenal. Here are some useful must-knows for creative teams that are serious about their branding initiatives. Gender Dynamics: Colour preference studies noted […]


New Digital Marketing Statistics This Summer

Posted by Kirien on June 11th, 2015

The word is out. It is the season of instant gratification. The new age is an age of moving fast. It’s an age of pulling those socks up and getting up and running. Speed is sometimes valued more than anything else. Run easy is the new mantra of the digital world. Here are some interesting […]


All You Need to Know about Personas

Posted by Kirien on June 4th, 2015

What if the external content that you publish contains just the right information that your buyer is looking for? What if the internal communication that you send out is just what your employees want to know? Now wouldn’t that be lovely! For those who are in the business for long, this is just not a […]


Budget Friendly Brand Building

Posted by Kirien on May 25th, 2015

When the going gets tough, the tough get going. If you are an entrepreneur with ideas galore, and funds a few, worry not, cause there is still so much that you can do. It is a myth that content marketing is a budget intensive activity. In fact, some of the most economical ways of reaching […]


Allow Yourself (and your business) the Luxury of Automation

Posted by Kirien on May 25th, 2015

Bill Gates once said, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” For those who are confident of having mastered the foundation of online marketing, it’s time […]


Innovative Web Design Trends for 2015

Posted by Kirien on May 12th, 2015

Some folks like to be en-vogue all the time. If you are one of those who think that being in line with current trends is sacrosanct, you probably look to change your web content with every changing season. Here are some haute couture web design tricks that guarantee to keep you shining in 2015’s limelight. […]



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