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Website Development Made Easy with PHP Frameworks

Posted by Sumit on October 2nd, 2015

A website that showcases your products and services is a must for all kinds of businesses today. For those that are convinced on this all important necessity, PHP stands out amongst the myriad of options that are available to modern website developers. An extremely popular web development framework, PHP is known for its interactive features, […]

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Must Have Content Marketing Tools

Posted by Sumit on September 25th, 2015

The Good News – 76% of global marketers increased their content marketing budgets in 2015. The Great News – 90% of the big performers use marketing automation tools as part of their strategy. To successfully make the journey from good to great, here are a few unique and cost effective tools which actually deliver true […]

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Top Three Actionable E-mail Marketing Strategies

Posted by Kirien on September 8th, 2015

This email marketing is too old to be effective? Even though newer marketing techniques are emerging, seasoned marketing professionals still swear by this age old method of lead generation. And the good news? Email marketing too is changing with the times. According to a recent study by Exact Target, 77% of customers prefer marketing communications […]

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Vivacious Video Marketing Strategies

Posted by Kirien on September 5th, 2015

Online Videos have created a new revolution in the world of content marketing. While the written word still holds significant value, the use of videos have begun to play an important complementary role to meet the overall objectives of digital marketers. Here are some interesting statistics on this – • 81% of people use videos […]

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Hashtag How To – Useful Advice to Get You Going

Posted by Kirien on August 26th, 2015

The hashtag, a new generation word, has in-fact been added to the Oxford and Scrabble dictionary only in 2010. Here is a quick guide on the best ways to use hash tags to enhance your digital marketing success. •  For LinkedIn: Of all the social media platforms out there, LinkedIn is the one that is […]

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The Bountiful Benefits of Regular Blogging

Posted by Kirien on August 25th, 2015

Here are some interesting facts for you about blogging – •    Companies who blog get 55% more website visitors •    92% of companies get leads by way of blogging multiple times a day •    Companies that blog more than 15 times a month get 5 times more traffic as compared to companies that do not […]

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The Lesser Known Jewels for Twitter

Posted by Kirien on August 19th, 2015

Twitter, though extremely useful as a standalone service, becomes so much more fun when you start mixing and matching it with all the cool tools and awesome apps that are available in the market today. There are strong tools like Buffer, anageFilter, Hootsuite, Topsy and many more that are commonly used for Analytics, Search and […]

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Are You Responsive with your Social Media Activities?

Posted by Kirien on August 6th, 2015

The first time that a social media campaign is created, there is loads of excitement, fun and the feeling of having discovered a gold mine free of cost! As time goes by, reality sets in and the importance of planning and evaluating your social activities comes into play. Yes, all of us know the key […]

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The Incredible Power of Remarketing Lists for Search Ads: RLSA

Posted by Kirien on July 31st, 2015

If you have not yet started reaping the benefits of Google’s RLSA (Remarketing Lists for Search Ads), then you are surely missing out on something BIG!! RLSA is a lesser known feature of Google AdWords. Yes, this is a bit complicated to understand and implement, but for those marketers who are willing to invest some […]

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Going from Good to Great with Gifo-graphics

Posted by Kirien on July 24th, 2015

It is a visual world. And those businesses that quickly started experimenting with Infographics is now moving on to the realm of Gifo-graphics. Studies show that search volumes have increased by an astounding 800% for content comprising info-graphics. The new entrant on the scene – Gifographics – an animated sibling of the infographic is gaining […]

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