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How to deal with negative reviews on social media

Posted by Kirien on March 14th, 2016

The social media is a double edged sword. Positive reviews can be a big boost to rope in new customers, but negative reviews have the opposite effect. In many instances, a barrage of negative reviews can even sound the death knell for the business. In today’s hyper connected world, hell hath no fury than a […]


Five tips to get the best out of LinkedIn for your Business

Posted by Kirien on March 7th, 2016

LinkedIn is the second-largest social network, with more dedicated users than Twitter. Contrary to the general impression, LinkedIn is more a business building tool rather than a professional jobseekers network. Businesses that do not have an active strategy on this social media channel are doing themselves a disservice. Here are some tips to get the […]


Top 5 Social Strategies to Improve Website Conversions

Posted by Kirien on March 1st, 2016

Many marketers find out the hard way that great content and a hyperactive presence in the social media by themselves do not automatically translate to conversions. The audience may accept and contribute towards making a great piece of content go viral, and even engage with you more, but the intended purpose of the exercise – […]


Why Linux still continues to rule over Windows 10

Posted by Sumit on February 24th, 2016

The desktop space has witnessed an intense battle over the entrenched Windows OS and the upstart Linux. Linux versions such as Fedora, Mint, and Ubuntu have gained considerable popularity over the years, owing to its free distribution, and many intuitive capabilities not matched in Windows. The launch of Windows 10, however, threatened to derail Linux’s […]


How Your Page Speed Will Determine Bounce Rates In 2016

Posted by Kash on February 13th, 2016

Speed is the new king when it comes to retaining customers on your website. You have killer content, and your marketing team makes painstaking efforts and considerable investments to lure in a prospect to your website. Imagine a situation, if the prospect meanders away to a competitor’s website after viewing just one page. This is […]


Voice Search – The Latest Trend Taking Over Traditional Search Pattern

Posted by Sumit on February 7th, 2016

New waves of technological advances make earlier ones obsolete. The latest trend on the block is voice search, which has the potential to make conventional text based search obsolete. Google estimates 55% of teenagers and 41% of adults use voice search every day, and 56% of adults using voice search feel they are “tech savvy.” […]


Ways to Increase Google Crawl Rates

Posted by Sumit on February 2nd, 2016

Search engines persistently collect information on the zillions of web pages and websites out there, to provide effective response to search queries. This arduous task of the “information collector” is often done by search engine spiders or crawlers. How does a Spider work? Spiders crawl over websites, reading through the content, hyperlinks, Meta tags (specially […]


Cloud Collaboration – The need of the hour for small business units

Posted by Kirien on January 24th, 2016

Cloud collaboration is the latest evolving method of business teamwork that enables employees to work simultaneously on related files, docs, projects and other data types from a central Cloud storage. Cloud collaboration is irrefutably the current rage among business enterprises, especially for small and mid-sized units. This is majorly due to its proven capability to […]


Leveraging LinkedIn for Marketing Yourself and Your Organisation

Posted by Kirien on January 15th, 2016

One of the best known platforms for professional marketing, LinkedIn has proved to be an outstanding 277% better at lead generation compared to its peers, Facebook and Twitter. As of now, LinkedIn boasts of more than 2 million organisations and 200 million users, spread across 200 countries, ranging from home grown SMEs to large multinational, […]


The Must Know SEO Predictions For 2016

Posted by Kirien on December 28th, 2015

SEO and search engine rankings are indispensable resources in effective content marketing. SEO trends saw major changes in 2015. One of the major ones was the Mobilegeddon update released by Google on 21st April. It segregated mobile-adaptable and non-mobile-adaptable sites because of increasing mobile optimization. The year 2016 is again predicted to be fully action-packed […]



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