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Search Optimisation in the Age of Digital Assistants

Posted by Sumit on May 28th, 2016

Rise of the Digital Assistants Mid-2015 saw the rise of digital assistants, with Siri peaking over 1 billion requests every week, as stated in an announcement made by Craig Federighi, Apple’s Senior VP. Slate also reported the gradually increasing use of A.I. assistants for almost every imaginable task – be it ordering a shirt, purchasing […]

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Live Streaming Video: The Rising Social Media Marketing Trend of 2016

Posted by Kirien on May 25th, 2016

Live streaming is the delivering of live content over the internet. The last two years saw a steady growth of this feature into a raging trend today. Late 2014 released the Total Audience Report revealing that viewing of videos over the internet is increasing at the rate of 60% per month. Recently, Facebook made its […]

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Is It The End Of Link Building Era?

Posted by Sumit on May 10th, 2016

Link building, as we know it, is the process of linking external pages on a website as one of the many strategies for Search Engine Optimisation (SEO). Using this technique, search engines discover new web pages and help determine their ranking. Back in the 1990s, Google started to overpower the search engine market using links […]

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Four Best Ways To Help You Work Through A Creative Block

Posted by Kirien on May 3rd, 2016

Most artists, be it writers, designers, or even entrepreneurs, face creative or mental blocks at some time or the other. How the artist works through such a creative block determines his or her success. Here are five tips to get you out of creativity blocks and get going again. 1. Clear the mind When there […]

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The Best Online Tools And Resources For Web Designing Or Graphic Design

Posted by Kirien on April 27th, 2016

Web designers excel through their creativity, but they also require a ton of resources to translate their creativity into works of art. The hardware apart, they require a host of software and other tools, including programs, educational resources, premium fonts, vectors, icons, stock images, and more, to make the magic happen. Adobe Creative Suite offers […]

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The Importance Of Visual Content In Business

Posted by Kirien on April 20th, 2016

Visual representation is always more interesting, and results in a long lasting impression in our minds. What we see has a deep rooted effect on what we feel and what we do. Our brain processes visuals faster, and the retention factor is much higher compared to text only. On that note, have you looked at […]

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How To Get The Best Results Out Of Your AdWords Campaigns

Posted by Sumit on April 1st, 2016

AdWords remains the quintessential method to gain from targeted audience. However, merely having an AdSense account and posting ads is unlikely to do wonders. Follow these tips and tricks to get the best results out of your AdWords campaign. Optimise the budget Success is very often directly proportional to the amount of money invested in […]

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Tips To Carry Out Efficient Keyword Research For Your Website

Posted by Sumit on March 30th, 2016

Google updates come and go, but keywords continue to remain the essential factor related to search engine optimisation. Here are some ways to carry out efficient keyword research for your website. 1. Stay with the times Keyword best practices changes over time, especially with every Google algorithm update. Keep abreast with what constructs “good” keyword […]

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The Top Web Design Trends To Look Out For In 2016

Posted by Kash on March 22nd, 2016

The web design scene is highly fluid, with developments in technology that unlock new possibilities every day. It is important to co-opt the latest styles and trends to ensure you have an up-to-date and contemporary website. Here are some top web design trends for 2016. Innovative menus The highly competitive internet space compel web designers […]

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How to deal with negative reviews on social media

Posted by Kirien on March 14th, 2016

The social media is a double edged sword. Positive reviews can be a big boost to rope in new customers, but negative reviews have the opposite effect. In many instances, a barrage of negative reviews can even sound the death knell for the business. In today’s hyper connected world, hell hath no fury than a […]

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