An alarming statistic was revealed this week. 61% of mobile users said that they would not return to a mobile site if they did not have a satisfying first visit. What is more alarming is Google’s support in this direction. As of today, Google is more biased towards sites that support mobile access. Google has published a clear mobile first guideline for web publishers. What is surprising is that some phenomenal websites that are not yet mobile ready may lose out to competitors, due to a lower ranking on Google’s search engine. Such is the nature of the current internet and mobile ecosystem.
For this form of mobile digital media to be successful, the recommendation is to have a page load in a minimum of 1s on a smart phone. What is useful though is the Google PageSpeed Insights Tool. This tool is specially created for webmasters to analyze their website performance on the mobile and the web. The tool gives suggestions on how page load time can be optimized and other tips and tricks for a smoother user experience. The good news for most creative folks is that the technical details can be outsourced to a professional IT team that is proficient in handling mobile issues. As a digital marketing professional, one need not worry on the peculiarities of Android displays vs BlackBerry displays. What is important though is for businesses to understand the need for enabling mobile access to their users. If not done already, this should be item number one on the priority list for 2015.
Here are some more interesting statistics for those using the web as a business generation platform.
1. If you are using an email marketing newsletter as part of your lead generation campaign then you need to know this:
• 62% of All Email is accessed on a Mobile Device
• 95% of Email is Read on a Single Device.
The probability of a user first opening emails on their phone and then going back and reading them on desktop is rare, no matter how interesting your content may be.
2. Considering you already have an internet based digital marketing program up and running, adding the mobile channel can help you reap exponential benefits at very little additional costs. For example:
• Redemption for a Mobile Offer is 10 times more than that of a Print Offer
• Customer Satisfaction is at a peak of 90% for Mobile Loyalty Programs.
For those still waiting in the wings to launch their mobile initiatives, the best time to do it is NOW. And we can help.
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK