Speed is the new king when it comes to retaining customers on your website.
You have killer content, and your marketing team makes painstaking efforts and considerable investments to lure in a prospect to your website. Imagine a situation, if the prospect meanders away to a competitor’s website after viewing just one page. This is exactly what would happen if your website is slow.
Page speed has a direct impact on bounce rates – slower the page speed, higher the bounce race. A high bounce rate is an indicator of a poor quality website. Higher the bounce rate, lower the time people spend on the website. It is a never ending downward spiral, one feeding on the other.
Kissmetrics reveals that a one second delay in page response can cause as high as 7% reduction in conversions. About 47% of web users expect the page to load in 2 seconds or less, and 40% of users abandon a page that takes more than 3 seconds to load. Instances of online buyers simply abandoning the cart, even after selecting products from the ecommerce site, because of the slow load speed, are all too common. About 79% of online shoppers opine they would not return to a slow loading ecommerce site, and 44% of them would tell their friends and others, of the poor experience.
The situation is becoming even more pronounced now, with recent Google algorithm changes penalising websites that have slow load time. Google now considers fast load time as one of the indicators of a good website, and favours such web pages.
Page loading time is an important aspect of user experience. Webpage creators need to consider the impact of a new aesthetic design, an added functionality or additional images, to the load time. New site functionality does not help users if they cannot access it properly in the first place. Website visitors care more about speed than bells and whistles!
A typical website weighs about 130 KB, complete with images, scripts and style sheets. As a rule of thumb, more the resources and plugins attached to the page, higher the weight, and hence higher the load time. However, web developers and experts have several tweaks and tools at their disposal, to increase load times even with fully functional websites, offering many features. Some of the basic tactics are file compression, storing scripts in external files, using content distribution networks, enabling caching, using lightweight images, and more, but there are several permutations and combinations to consider as well.
In a hyper competitive online space, every second counts. We at Creative Ideaz can help you improve your page load time, and get you in the good books of Google and that of your valued customers. Call us at 0845 0942153.
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd