Did you know that the majority of Google searchers don’t look beyond page one and a great many of these people don’t even go past the first three results?! It goes without saying that as a business you’ll want to ensure you’re as high up the results as possible – being aware of the right search engine optimisation techniques plays a major part in this.
Have the Right Content
When it comes to Search Engine Optimisation, content is king. If a particular page or feature on your website is under-performing, try lacing it with appropriate keywords and internal links to keep traffic flowing throughout your site, not just directly to it. Having a blog on your website is a great way to do this, but you can also incorporate keywords into your images as well as caption. Item and/or image descriptions should always be as detailed and informative as possible so your content is easier to source.
Google forums and social networking platforms like Facebook and Twitter are useful ways to obtain data on your market’s specific interests. Find out the latest trends and what topics are the most talked about, and ask yourself why and how such information can link back to and be used on your website.
Finally, remember to write in good old layman’s terms so as not to bewilder or patronise your readers, in a friendly and genuine manner – that way people will believe they are reading the words of a human being as opposed to a robot.
Be on your toes
Don’t ever believe your website is ‘finished’. Regularly improving and updating it with fresh content plays a key role in keeping it high up the results; examples of sites that are successful at this include Wikipedia and Thesaurus. It also doesn’t pay to presume that search engines will automatically find and index your content – by creating a sitemap (an XML document that lives on your server) search engines like Google will be rapidly informed whenever new pages have been added and how often to check back for updates.
Know your competition by running Google searches and finding out where rival sites are ranking; it might also come in handy to investigate how your competitors are more easily detectable. That said, one person’s SEO strategy may not work as effectively for you, simply because there are so many variables. If your website is fairly new, remember to manage your expectations and be patient – it’s going to take time and until you’ve established grounds, authority and trust, you mustn’t expect to outrank older, more distinguished sites.
Don’t just think about it!
Ideally, you should have an SEO strategy in place the moment your website is up and running. If you’re not sure where to begin, our friendly and professional team at Creative Ideaz are here to assist – we endeavour to put our clients’ websites on the map, getting them the exposure and recognition they deserve. Our quick and easy Free SEO Scanning Service takes just seconds and will provide you with an informative data report detailing what aspects of your site are under-performing and where improvement is needed. Why not give it a whirl today?
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel