The hashtag, a new generation word, has in-fact been added to the Oxford and Scrabble dictionary only in 2010. Here is a quick guide on the best ways to use hash tags to enhance your digital marketing success.
• For LinkedIn: Of all the social media platforms out there, LinkedIn is the one that is most professional. What is important to note though, is that LinkedIn does not recommend the active use of hash tags for its content. The golden rule therefore is to avoid using the same articles for Facebook, Twitter and LinkedIn. A hash tag for LinkedIn could give out the wrong signal and hence is better avoidable.
• For Twitter: This is the home for hash tags. On this growing platform, hash tags are both searchable and clickable. The best practice is not to have more than 1 or 2 hash tags per tweet.
• For Google+: Surely a more popular hangout for hash tags as compared to Facebook. A hash tag friendly place, Google+ will autofill hash tags that you enter and also provide automatic hash tags if you have not added one. The best part of using hash tags on this platform – They can also help your content get discovered when someone does a similar search on Google.
All excited to jump on the hashtag bandwagon? Here are some tried and tested tricks that have played a great role in creating wonders with this simple word play.
1. Be specific:
The more specific your language, the more is the probability of reaching out to your target audience. Sometimes what really works is to use your own business hashtag and also a secondary hashtag that is used by some of the highly populated communities. e.g. #vwvan is a tag for Volkswagen that can be used for any business that wants to reach out to a huge bunch of auto lovers.
2. Be platform friendly:
Each platform has its own unwritten rule for making the most with hashtags. Instagram expects the tag to be based on the description of the picture and the tools that were used to create it. Twitter, on the other hand has hashtags that are based on the topic of conversation or the theme of the picture.
3. Be unbranded:
If you are a brand, the recommendation is to choose a hashtag without the brand name on it. Use a tag that goes with your message rather than your brand name. An excellent example of this is the #welltravelled tag used by the leading bag and accessories brand Herschel Supply Co. The company started to share travel photographs with people using their products. This soon became a rage and people from all over started sharing their own similar pictures leading to a greater brand following.
If you too want to experience the magic of the hashtag, then get in touch with the experts at Creative Ideaz today.